Bronze Graphics, Illustration and Visual Communication Design · 2023
Second Hand Life Poster
by Yilin Wang
- A' Design Award 2023 Bronze Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2023
- CLIENT: Zhejiang Sci-Tech University
- Estimated Number of Design Views: 10,765
- Verification code 8AF75B2C04 · Verify this award
About Second Hand Life Poster
Second Hand Life is a poster series about the way people receive fragmented information. The series contains twenty A3 posters, arranged to form one main visual, and is accompanied by a mounted and bound book. Language is turned into visual graphics through binary code, where the symbols one and zero also stand for true and false in logical operations. This link reflects how judgement is shaped by the information that is accepted. The posters and the book ask for closer attention to a social issue, because a fragmented view of information can replace a complete one.
Press Kit
- Unique Properties
- The work Second Hand Life attempts to re-objectify language into visual graphics, in a programming structured Web language, presented graphically through binary as a container, and finally through a poster calling for more attention to this public social issue, which constitutes a greater danger than this, this fragmented reception of information deprives us of the information we get from the whole, one dimension, one perspective.
- Dimensions & Packaging
- A series of 20 A3-sized posters arranged for the main visual effect, book mounted and bound
- Tags
- Poster、Concept、Books
- Production Technology
- A series of posters and books designed to convey the theme of second-hand life
- Design Challenge
- Initially there was a lack of a font that would adequately convey the theme, so what font would represent the message and what font would tie the poster together and create a sense of interaction. After a lot of research, we found that binary was a good way to express the theme of the design. Firstly, the symbols '1' and '0' in binary are exactly the same as the symbols 'true' and 'false' in logical operations. The symbols "1" and "0" correspond to "true" and "false" in logical operations, which corresponds very well to the second-hand life of the discriminating acceptance of information and the ability to judge one's own thinking by its control.
- Project Duration
- 2022.5.23 in Hangzhou, China
- Operation Flow
- The language of the poster and the design of the book are used to convey the message to the audience.
- Research
- Since the deepening of the age of short videos and information technology, more and more people have become concerned with the problem of information reception in the face of an endless torrent of information. This design work will use the language of poster design to express why people's ability to discriminate is diminished by information in today's social environment, and to explain how this subconscious lure of information reception has profound effects.
- Inspiration
- I find that taking in a lot of fragmented information deprives us of a holistic, one-dimensional and one-pointed approach to information, and it is for this reason that people get one-sided, intensely personal and subjective information.