Iron Graphics, Illustration and Visual Communication Design · 2021
SciFest Los Angeles Festival Identity System
- A' Design Award 2021 Iron Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2021
- CLIENT: Art Center College of Design
- Estimated Number of Design Views: 9,330
- Verification code B9D3A38736 · Verify this award
About SciFest Los Angeles Festival Identity System
SciFest Los Angeles is a festival identity system created for a hypothetical eight-day film festival devoted to science fiction movies. The program curates classic science fiction films from 1970 to 2017, covering sub-genres such as action, animation and mystery. A dimensional typeface, inspired by scenes of four dimensions, serves as the main visual language across all applications. The posters work with augmented reality, so viewers can explore their depth. The app and website interfaces use kinetic three-dimensional graphics.
Press Kit
- Unique Properties
- SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
- Tags
- Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
- Production Technology
- Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
- Design Challenge
- To re-design a pre-existing event and create holistic design experience through branding.
- Project Duration
- The project started in December 2017 but finished in December 2019 in Pasadena.
- Operation Flow
- All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.
- Research
- Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
- Inspiration
- Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.