Gold Education, Teaching Aid and Training Content Design · 2022
Science is O2 School Textbooks
by Jaehun Kim
- A' Design Award 2022 Gold Winner in Education, Teaching Aid and Training Content Design
- Awarded April 15, 2022
- CLIENT: Visang
- Estimated Number of Design Views: 109,899
- Verification code 45FC1906D7 · Verify this award
About Science is O2 School Textbooks
Science is O2 is a series of school science textbooks for elementary, middle and high school students. Each cover carries a key-shaped QR code that links to textbook information, promotions and science videos. Further QR codes are placed next to the main elements inside the books, giving access to experiment videos and extra questions. Matte coating, epoxy graphics and glossy finishes create a vivid, semi three-dimensional effect. The corners are rounded for safer handling, and the digital links extend learning beyond the printed page.
VISANG's Science is O2 School Textbooks series represents a distinguished achievement in contemporary educational publishing design, demonstrating how visual communication strategies can transform pedagogical materials into objects that inspire curiosity and celebrate scientific inquiry. The series appears to engage thoughtfully with the challenge of presenting complex scientific content to young learners, employing a sophisticated visual vocabulary that bridges accessibility with intellectual substance. The central typographic treatment, wherein the O2 designation dissolves into particulate matter and data-matrix patterns, suggests a metaphorical representation of knowledge itself as something simultaneously structured and dynamic, encoded yet accessible. This formal choice demonstrates considerable conceptual sophistication, transforming a simple alphanumeric identifier into a visual thesis about the nature of scientific understanding. The chromatic program achieves notable success in differentiating subject matter across the series while maintaining cohesive brand identity through consistent typographic elements and spatial organization. The gradient transitions within the central numeral, moving from warm coral through magenta to violet, create visual energy that might evoke the excitement of discovery while the ultramarine ground provides stability suggesting depth of knowledge. Supporting volumes employ subject-appropriate imagery, from cellular structures to planetary bodies, rendered in a contemporary illustrative style that balances scientific accuracy with aesthetic appeal. The integration of QR code elements within the design speaks to thoughtful consideration of contemporary learning environments where print and digital resources interweave. One might observe how the series invites contemplation of knowledge transmission across media, suggesting that learning itself exists as both particle and wave, discrete and continuous.
Press Kit
- Unique Properties
- O2 is a science textbook that has used its established brand identity to imprint a confident and consistent brand image on its consumers. With rising need for no-contact education, O2 has digitized their brand identity, beginning with an easily scannable QR code on the cover. The code is designed as a key, opening useful textbook promotions and information. In this way, digitalization leads a constant effort to change brand identity to surpass the limits presented by books.
- Dimensions & Packaging
- Elementary school textbook 220 x 300
Middle school, high school, advanced textbooks 210 x 297.
Textbooks are classified by grade and semester and undergo reorganization each year to maintain brand identity.
Elementary textbooks contain 8 volumes for each grade and semester, middle school textbooks include 6 volumes, and high school has 1 integrated volume and 4 in-depth volumes. - Tags
- workbook, science, O2, QR Code
- Production Technology
- O2’s brand identity of bringing to life the joy of science is embedded in the design, the matte coating of the background and epoxy of the main motif and graphics providing a vivid, semi-3D effect. For the elementary textbooks, curiosity and fun are engaged through glossy finishes that interest students in science learning from first sight. In addition, the corners were rounded for safer learning.
- Design Challenge
- Deep thought was applied to how to adapt a brand identity limited to paper textbooks to one exemplifying “digital.” Concerns centered on the use and experience of needing to access digital materials and textbook information only through CDs or homepages. By combining key-shaped QR codes with O2’s signature form, consumers can intuitively recognize the curious combination of brand and digital.
- Project Duration
- Launched in Korea in September 2021
- Operation Flow
- Consumers can access textbook information and promotions and experience engaging science videos simply by scanning the QR code on the cover. In addition to the cover, QR codes can be scanned for each main element in the textbook to access video experiment data or additional questions. Through diverse video material and information, students can learn and experience science more easily than with just traditional textbooks.
- Research
- COVID-19 has rapidly changed the education, leading to an increase in remote classrooms and demand for digital content. As such, O2 has redeveloped its brand image to adapt with the digital environment.
Research conducted among 1,000 digital resource consumers revealed that they most require “textbook information and various learning materials.”
To surpass traditional limitations, O2 has strengthened its brand image so that consumers can better access books and also videos and digital materials. - Inspiration
- QR codes are currently the most common digital application and are used actively in various fields. They allow for quick authentication and access to information. Consumers can easily and quickly access textbook information through the QR code implemented as part of the cover design. Promotional videos linked to the QR codes likewise convey the traits and uses of the textbooks to consumers.
- Image Credits
- Visang Creative Design Lab, 20121
Colors of Science is O2 School Textbooks
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We create engaging science and educational textbooks enriched with digital content. Our award-winning materials combine traditional learning with QR-enabled videos and interactive resources, helping millions of students discover the joy of learning through innovative educational design.
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