Bronze Jewelry Design · 2024
Rumi Set of Jewelry
- A' Design Award 2024 Bronze Winner in Jewelry Design
- Awarded April 15, 2024
- CLIENT: Saanjaq
- Estimated Number of Design Views: 31,200
- Verification code 41DCD8CB6D · Verify this award
About Rumi Set of Jewelry
The Rumi is a jewelry collection that is produced with the best available and suitable material, that is, 18 carat gold. The most important point in the production of each piece of this collection is that it is handmade. This has made each piece unique every time it is produced. Its cultural and poetic connection with the audience is one of the strengths of this collection. A poem by Mohammad Jalaluddin-e Rumi inspires the Rumi collection. Dance of Atoms is the name of this epic poem. He compares the frequent vibration of particles to the dance of atoms that make up the universe.
Press Kit
- Unique Properties
- Rumi is a jewelry collection that is produced with the best available and suitable material, that is, 18 carat gold. The most important point in the production of each piece of this collection is that it is handmade. This has made each piece unique every time it is produced. Its cultural and poetic connection with the audience is one of the strengths of this collection.
- Dimensions & Packaging
- Necklace: Length: 28.32 mm Average Height: 8.29 mm Weight: 3.950 gr
Ring: Length: 10mm Height: 3mm Weight: 7.10 gr
Collar: Total Length:40cm Width:12.5cm Height:16cm Weight: 33.890 g
Earrings: Length:36.93mm. Width:9.97mm Weight:5.490gr - Tags
- #jewelry , #gold , #poetic , #ring , #neckless , #collar , #earring
- Production Technology
- All stages of design and ideation until the production of each piece of the collection are done by hand. Therefore, this
collection can be considered handmade. To make each one, first, the gold is melted, then it is poured into a mold so
that it becomes a long wire and cools. Then this wire is turned into a belt in the rolling machine. The belts produced
are shaped by hand using tools such as narrow tails. The final stage of polishing and tone sanding is performed to
shine and polish. In the case of the ring, before the final finishing, the two sides are welded together. - Design Challenge
- To be handmade, there were some challenging parts of production. The first challenge in manufacturing was finding
the right thickness for the belt. Considering that they were made by hand and tools were used to create the overall
form, the sleight had to be adjusted in such a way that the form and shape of the frequency were created smoothly and
correctly. The final result about the thickness was 0.37mm. The second challenge was in the polishing stage. Polishing
the curves and frequent twists of the parts requires more accuracy than flat surfaces. - Project Duration
- The idea of theproject struck the mind of thedesigner in February 2022. In April 2022, designing of the collection
started. The manufacturing process started in March 2022 with the making of the ring and finished in September 2022. - Operation Flow
- Each piece of the collection is lightweight, can be prepared separately, and durable for all the daily and formal styles.
Chic and stylus - Research
- Rumi is a poet and gnostic of the 12th century AD. He is known for his love for Shams Tabrizi which connected him to an ocean of truth. His Knowledge is famous among Iranians. Although he is acknowledged well as a poet, he can be considered among philosophers. One of his poems is named The Dance of Atoms. His poems affect all his readers and the designer was no exception. His interest in this piece by Rumi has forced him to create an artwork. This Collection is inspired by The Dance of Atoms.
- Inspiration
- A poem by Mohammad Jalaluddin Rumi inspires the Rumi collection. This gnostic was always acknowledged for his poems worldwide. The inspiring poem of this collection is named Dance of Atoms. Before introducing quantum physics, Rumi spoke of the frequent vibration of particles. In this poem, he talks about the vibration of particles in a mystical and literary way. He compares these particles and their frequent vibrations to the dance of the particles that make up the universe.
- Image Credits
- All photos are taken by Ghazaleh Salehi
Colors of Rumi Set of Jewelry
Grand Interview about Rumi Set of Jewelry
Rumi's Dance of Atoms inspired me to explore the invisible energy that connects everything around us. Rather than illustrating the poem literally, I translated its spirit into elegant curves and continuous forms that suggest rhythm and transformation. My intention was to create jewelry that allows people to wear not only gold, but also a timeless philosophical idea expressed through contemporary design.
Handcrafting was an essential part of the concept. The subtle variations created by the human hand give every piece its own character, reflecting the uniqueness found in nature itself. Although working with 18-carat gold at such fine dimensions required great precision, I believed this process was the only way to preserve the warmth, authenticity, and emotion behind the collection.
I believe great literature speaks beyond its own time. Instead of using historical symbols, I transformed Rumi's ideas into a clean and contemporary visual language. This allows the collection to connect with modern lifestyles while carrying a deeper cultural meaning that anyone can appreciate, regardless of their background.
Every piece begins as molten 18-carat gold that is transformed into wire, rolled into thin strips, and shaped entirely by hand. Achieving the ideal thickness of 0.37 mm required many experiments to balance elegance with durability. The final polishing was equally demanding, as every curve had to be refined carefully without altering the original form.
Creating jewelry that feels effortless to wear was just as important as its artistic expression. I refined the proportions and structure through repeated testing until each piece felt light, comfortable, and durable. This balance allows the collection to become part of everyday life while preserving its sculptural quality.
The biggest turning point came when I realized I should express the emotion of the poem rather than its imagery. From that moment, every design decision focused on creating a sense of rhythm and continuity. Continuous prototyping helped me find the balance between aesthetics, craftsmanship, and wearability.
I developed a single visual language based on fluid lines and organic movement, then adapted it to the function of each piece. The ring, earrings, necklace, and collar each express the same concept in their own way, allowing the collection to feel unified without becoming repetitive.
Saanjaq Gallery's minimalist identity naturally complemented my design philosophy. Instead of adding decorative details, I focused on creating expressive forms with simplicity and precision. This approach respected the gallery's aesthetic while introducing a new cultural narrative inspired by Rumi's poetry.
Because every surface curves continuously, polishing became a highly delicate process. I worked gradually by hand, checking each piece repeatedly to maintain its precise geometry while achieving a soft, even shine. Although time-consuming, this stage was essential to preserving the elegance of the final design.
I hope the Rumi collection encourages designers to look at literature, philosophy, and cultural heritage as living sources of inspiration. For me, this project is the beginning of an ongoing dialogue between storytelling and jewelry design. I believe meaningful design can carry ideas across generations while remaining relevant to contemporary life.