Silver Graphics, Illustration and Visual Communication Design · 2024
Remaking Art Brand Identity
by Meng Shenhui
- A' Design Award 2024 Silver Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2024
- CLIENT: Shenzhen Chengmei Culture Communication Co., Ltd
- Estimated Number of Design Views: 144,859
- Verification code 85E5F5F3A3 · Verify this award
About Remaking Art Brand Identity
Remaking Art is a brand identity created for a culture communication company. The logo joins the initial letters R and A into a symmetrical mark, connected by lines that suggest a reflection in water. A horizontal line recalls a scale and is kept from the earlier logo to express fairness and integrity. The visual system uses lines to divide printed materials, packaging and interior displays, so the same look is held across different sizes and materials. The design conveys symmetry, integration and renewal.
Meng Shenhui's Remaking Art Brand Identity represents a compelling achievement in contemporary visual communication design, demonstrating how cultural institutions and creative enterprises may articulate their values through cohesive yet adaptable graphic systems. The triptych format suggests the designer's commitment to establishing visual flexibility within structural consistency, a hallmark of sophisticated brand identity practice that allows diverse content to maintain recognizable unity across applications. Each poster maintains the distinctive horizontal line that functions both as compositional anchor and symbolic threshold, perhaps referencing the intersection between tradition and innovation that cultural organizations often navigate. The chromatic choices appear deliberately calibrated to evoke distinct emotional registers while remaining harmonious when viewed collectively: the lavender composition suggests contemplative introspection, the coral variation pulses with creative energy and warmth, while the turquoise iteration evokes clarity and expansive possibility. Technical accomplishment manifests in the seamless integration of photographic elements, rendered three-dimensional forms, and typographic systems that together create layered visual narratives rewarding extended examination. The inclusion of sculptural hand forms across multiple compositions may reference the handcraft traditions underlying artistic practice, while their metallic rendering acknowledges contemporary digital production methods. Bilingual text treatment honors both Eastern and Western visual traditions, suggesting an international outlook while maintaining cultural specificity through the prominent placement of Chinese characters. The environmental staging within an institutional corridor context invites consideration of how brand identity systems function as cultural artifacts worthy of formal presentation, elevating commercial design to the realm of cultural production deserving scholarly attention and aesthetic appreciation.
Press Kit
- Unique Properties
- The logo design takes the initial letters R and A of the brand name Remaking Art, forming a symmetrical logo image up and down, using lines to connect the two letters, like a reflection in water, reflecting the brand concept“Remaking”.
The overall VI visual system is focus on the concepts of symmetry, fusion, and innovation, making full use of lines to separate plane materials, product design, and interior display. - Dimensions & Packaging
- The overall design utilizes lines to connect two letters, resembling a reflection in water, highlighting the concept of brand reshaping. The design team focuses on the concepts of symmetry, integration, and innovation, using lines to separate different sizes of flat materials, packaging, and interior displays to convey the brand spirit in a concise and clear manner. Appropriate printing techniques and materials are chosen to ensure integrity across different sizes and materials.
- Tags
- Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
- Production Technology
- In the new design ,the horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
- Design Challenge
- The client wanted to keep the scale element line from the previous logo but in a more seamless and integrated manner within the new design.
- Project Duration
- The project started in January 2022 and was completed in Shenzhen in May 2022
- Operation Flow
- First, the design team conducted in-depth research on the brand's history, values, and goals, determining the direction of brand integration and innovation. For the previous image, the design team retained the line elements and reimagined them into symmetrical forms to create new logos and visual elements, showcasing the brand's transformation and innovation. Subsequently, the design team continuously adjusted the design using design tools to ensure its consistency across different platforms and materials, allowing for smooth application in printed materials, product packaging, and spatial design to provide the audience with a tangible experience of the brand concept.
- Research
- The previous logo of Remaking Art incorporated the initials "R" and "A" from the brand name. The letter "R" also resembled the Chinese oracle-bone inscription of character"human (pronounces Ren, means human)", representing the idea that "design should be people-oriented" The horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
- Inspiration
- The design inspiration comes from water reflection, using lines to connect the two obverse and reverse letters, and make full use of lines to separate plane materials, product design, and interior display. Clearly and concisely convey the spirit of re-inheriting brand culture, re-creating art, and re-integrating creativity.
- Image Credits
- Copyright：CM Design
Colors of Remaking Art Brand Identity
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Award-Winning Brand Identity and Visual Communication Design
We transform brands through strategic identity design, combining artistic excellence with business insight. Our internationally recognized team, led by Forbes U30 elite Meng Shenhui, creates distinctive visual systems that elevate major brands including Tencent and BYD.
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