Bronze Graphics, Illustration and Visual Communication Design · 2024
Rebud Healing Garden Branding Identity
- A' Design Award 2024 Bronze Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2024
- CLIENT: Jingling Zheng
- Estimated Number of Design Views: 11,617
- Verification code AE967622F1 · Verify this award
About Rebud Healing Garden Branding Identity
In the spirit of inclusivity, ReBud has crafted sanctuaries where one can commune with nature. Rooted in scientific research, it fosters well-being through immersive nature experiences. Inclusive spaces encourage mindfulness, compassion, and resilience. Within the healing garden, hope takes root, recovery blossoms, and belonging thrives. At ReBud, a tapestry of therapeutic experiences awaits, from soothing yoga sessions to intimate musical interludes, book club rendezvous, and al fresco artistry.
Press Kit
- Unique Properties
- ReBud creates inclusive spaces that provide opportunities to connect with nature and cultivate positive values, such as mindfulness, compassion, and resilience. Through the healing garden, ReBud aims to inspire hope, support recovery, and foster a sense of belonging. ReBud offers a variety of therapeutic activities including yoga sessions, intimate musical performances, book club gatherings, and outdoor painting and sketching sessions.
- Dimensions & Packaging
- The sizes vary based on their different uses.
- Tags
- Branding, Branding Identity, Logo, Botanical Garden, Healing, Sustainability
- Production Technology
- ReBud derives its inspiration from the 're-' prefix and 'bud', symbolizing the potential for individuals to bloom once more – emerging afresh from the realms of stress and pain. ReBud's logo is designed around its three core values. At the center, a heart-shaped flower is gently held by two leaf-like palms. The main colors of soothing green and gentle off-white create a healing vibe for visitors.
- Design Challenge
- A challenging aspect lies in establishing sustainability. Maximizing the impact of the peripheral products related to the botanical garden is a major concern during the design process. I aspire for items like tickets and promotional materials to serve more than just a singular purpose, inciting visitors to desire their preservation and repeated use.
- Project Duration
- The project started in New York in February 2023 and was completed in April 2023.
- Operation Flow
- ReBud stands out not only for the diverse range of activities it offers within the botanical garden, but also for its commitment to environmental conservation and green living. The admission ticket serves a dual purpose beyond entry access – it features a daily random healing tip and can be reused as a coaster for beverages, promoting sustainability.
- Research
- The research primarily focuses on the branding identity of other botanical gardens and the utilization of sustainable materials.
- Inspiration
- As the pressures of modern life continue to rise, scientific studies reveal that nature plays a pivotal role in both health and recovery. Amidst the urban landscape, offering a botanical garden provides individuals with a more accessible way to connect with nature, escape from stress, and contribute to post-trauma healing.
- Image Credits
- Jingling Zheng