Silver Graphics, Illustration and Visual Communication Design · 2020
Rare Proportions Poster
- A' Design Award 2020 Silver Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2020
- CLIENT: Pedro Panetto
- Estimated Number of Design Views: 48,272
- Verification code C87C7B5C36 · Verify this award
About Rare Proportions Poster
Rare Proportions is a series of posters about Brazilian nature. Each poster applies the Golden Ratio, a proportion of 1.618 found in nature, to create guides, hierarchy and illustrated elements. The animals are drawn with a geometry based on the same ratio. The colors reflect the diversity of Brazilian fauna and flora. All posters follow one conceptual line, yet each poster has its own expression. The series was created in Brazil. The aim is to show the rarity and beauty of nature and to support its preservation.
Press Kit
- Unique Properties
- Sequence of posters, with the objective of exposing the beauty of the Proportions of Brazilian nature. All posters explore the Golden Ratio found in nature and express this geometry in the animals in the posters. Nature around the world suffers dangers, the intention of the posters is to show their rarity, diversity and beauty.
- Dimensions & Packaging
- All posters use the same proportions system, faithfully based on 1.618 ...
- Tags
- Golden Ratio, Poster, Nature, Animals, Brasil, ecology, biodiversity,
- Production Technology
- Each poster was created at its own pace, all following the same conceptual line, but with different expressions. All parts use a mathematically guaranteed Golden Ratio system.
- Design Challenge
- The biggest challenge of the project was how to express the beauty of the Brazilian fauna and flora.
- Project Duration
- The posters were created in Brazil, the design of the projects took place between 08/19 to 11/19.
- Inspiration
- The inspiration for this project comes from the desire to express the beauty of Brazilian nature, to show its rarity. Its concept of value is expressed through the use of the gold number, a proportion that is naturally beautiful and found in nature. Their colors also bring the diversity inspiration of this project. We are talking about rare proportions, which need to be preserved.