Silver Graphics, Illustration and Visual Communication Design · 2021
Radailiai Visual Identity
- A' Design Award 2021 Silver Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2021
- CLIENT: Stand UP
- Estimated Number of Design Views: 35,758
- Verification code BEFD2A1E58 · Verify this award
About Radailiai Visual Identity
Radailiai is a visual identity created for a manor and a dinosaur park. The upper part of the manor logo shows a stylized fragment of an arch, a pattern of diagonal lines and a motif of water waves. The lower part shows a similar water motif and a stylized dinosaur. Changing the text and rotating the hexagon icon by 180 degrees creates the Dino Park logo, with the dinosaur above and an inverted house below. A palette of deep green and rose gold links the two worlds. The identity is applied to business cards, posters, envelopes and gift bags.
Press Kit
- Unique Properties
- The upper part of the Radailiai manor logo depicts a stylized fragment of an arch (manor symbol), a pattern of diagonal lines, and a motif of water waves (SPA, water, tranquillity). The lower part of the logo depicts an analogous water motif and a stylized dinosaur. Changing the text part of the logo and rotating the hexagon icon 180 ° results in the Dino Park logo with a dinosaur at the top and an inverted house at the bottom!
- Dimensions & Packaging
- We created the design for business cards, posters, envelopes, and gift bags.
- Tags
- Visual identity, Restaurant, Logo, Graphic Design, Lithuania
- Production Technology
- Palette of deep green and rose gold looks solid for manor image, but is easily transformed to the greens of Dino park jungle!
- Design Challenge
- The creative challenge was to bring together two different worlds so you can clearly see their unique identity.
- Project Duration
- The project started in December 2019 in Klaipeda and finished in May 2020.
- Operation Flow
- The logo was simplified, and supported by a simple, and clear visual identity.
- Research
- With the elegant and unique color combination, the new visual identity brings out a modern and fresh look.
- Inspiration
- A logo that conveys two different messages.
Combine these two, from the very first sight totally different spheres & create one visual identity, one harmonious brand image.
The style of Dino Park remains a bit more playful, and that of Radailiai Manor is solid, but with stylized details, it matches the first. The combination of dark green and rose gold gives Raidailiai manor solidity.
Colors of Radailiai Visual Identity
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Strategic Brand Identity and Visual Communication Design
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