Bronze Interior Space and Exhibition Design · 2021
Power of Meat Original Grilled
- A' Design Award 2021 Bronze Winner in Interior Space and Exhibition Design
- Awarded April 15, 2021
- CLIENT: Wowprime Corporation
- Estimated Number of Design Views: 11,339
- Verification code 16135475EF · Verify this award
About Power of Meat Original Grilled
Power of Meat is the interior design of a barbecue restaurant in Taipei. The theme joins meat, lightning and volcanic forms to express the idea of energy gained from eating meat. Simplified lines of the Chinese character for meat shape the partition wall, while the seating area follows a lightning-shaped arrangement that leads to a self-service bar. Wooden textures and golden panels form the meat shapes. The entrance and the reception counter are turned by 45 degrees to make the narrow entry area feel wider. Materials include cast iron with baked enamel, vinyl tile and decorative lighting.
Press Kit
- Unique Properties
- For spatial index, the simplified lines of the Chinese character "肉 (meat)" is used as the partition wall elevation and extend to the lightning-shape arranged seating area to link to next space highlight: the self-service bar. The spatial arrangement aims to use the intuitive "meat" character to inspire the rhythm of a large piece of meat being cut through by lightning. The meat pieces were made with wooden texture materials and golden panel to show the brand tone.
- Dimensions & Packaging
- Seating area 392.06788 sq. meter/ Kitchen 86.28138 sq. meter/ Toilet 21.81828 sq. meter/ Others 15.86784 sq. meter
- Tags
- Meat, Lightning, Volcano
- Production Technology
- Carpenter work/ Cast Iron baking enamel/ Vinyl tile/ Decorative lighting
- Design Challenge
- This project is located in a building with a narrow entrance. We decided to turn the entrance and the guest receiving counter by 45 degrees, hoping to increase the visual spaciousness of the entering area, and create a visual dialogue of the brand spirit wall through the transition of space.
- Project Duration
- The project started in December 2020 and finished in March 2021 in Taipei.
- Operation Flow
- The spiritual wall is represented with illustrations of volcano and meat. The space composition and division is formed with the triangular and mountain shaped lines inspired by volcano. By using the lightning symbol in spatial composition, we successfully create a master-slave relationship among areas, which enables consumers to experience an innovative spatial structure.
- Research
- Power of Meat Ximen Emei Branch is the first all you can eat BBQ restaurant of the Wowprime Corporation. The restaurant is located in Ximending business district, which is the most important and internationalized business district in the west area of Taipei. It is also the main gathering area for young people and one of the must visit destinations for foreign tourists.
- Inspiration
- The overall designing concept is based on brand recognition-using meat to generate electricity and adopt volcanic elements as the keynote to develop a sense of power from eating meat. With the Japanese-style BBQ tone, we used two dimensional and space illusion techniques with iron parts, neon lights and golden elements as the design breakthrough.