Pleady Branding Brand Elements and Communication Tools

Press Kit

Unique Properties

We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.

Dimensions & Packaging

Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.

Tags

Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan

Production Technology

Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.

Design Challenge

Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.

Project Duration

PLEADY launched in July 2019.

Operation Flow

We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.

Inspiration

The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.

Colors of Pleady Branding Brand Elements and Communication Tools