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Minghong Ou's Panlong Tiandi Mtpt Retail Store presents an interior retail environment where warm natural wood tones establish dominant chromatic presence across expansive ceiling planes and vertical
Minghong Ou's retail environment establishes a sophisticated interplay between natural material warmth and industrial spatial clarity through a carefully calibrated compositional architecture that bal
Minghong Ou's Panlong Tiandi Mtpt Retail Store interior manifests a refined architectural meditation where warm-toned Japanese oak elements establish a pervasive chromatic foundation in honey-blonde a
Minghong Ou's Panlong Tiandi Mtpt Retail Store presents a sophisticated architectural interior where material honesty and spatial restraint converge to articulate a contemporary retail environment roo
Minghong Ou's Panlong Tiandi Mtpt Retail Store presents a refined exercise in spatial minimalism wherein pale ash wood structural elements articulate a geometric vocabulary against cool gray-green wal

ImSD

Bronze Interior Space and Exhibition Design · 2025

Panlong Tiandi Mtpt Retail Store

by Minghong Ou

  • A' Design Award 2025 Bronze Winner in Interior Space and Exhibition Design
  • Awarded April 15, 2025
  • CLIENT: ImSD
  • Estimated Number of Design Views: 10,020
  • Verification code 8BFC3B2C97 · Verify this award
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About Panlong Tiandi Mtpt Retail Store

This project is located in Panlong Tiandi, in the northeastern part of Xujing Town, Qingpu District, Shanghai. The space combines the profound cultural heritage of Panlong Ancient Town with the characteristics of Mtpt products, using materials, shapes, sounds, and light and shadow to blur the boundaries between indoors and outdoors, artificial and natural, with the theme of Touching Nature, allowing the beauty of nature to enter within the space and achieving a symbiotic fusion between architecture and landscape.

Minghong Ou's Retail Store demonstrates accomplished integration of natural materiality and contemporary spatial practice within the retail environment genre, positioning itself within design movements that emerged during the early twenty-first century emphasizing sustainability, biophilic connection, and human-centered commercial experience as counterpoint to earlier decades of purely transactional retail architecture. The design appears to engage with Scandinavian minimalism's celebration of wood as primary expressive material while simultaneously referencing Japanese spatial traditions that dissolve boundaries between interior and exterior realms through strategic transparency and borrowed scenery, creating layered visual experiences that extend perception beyond immediate architectural enclosure. The compositional achievement lies particularly in the sophisticated balance between warmth and precision, where extensive timber surfaces spanning ceiling and structural elements establish enveloping organic presence yet maintain geometric clarity and contemporary rigor through clean linear expression and measured proportional relationships, the diagonal grain patterns creating subtle visual movement that activates otherwise static planes while reinforcing directional flow through the commercial environment. The chromatic restraint demonstrates notable discipline, limiting the palette primarily to natural wood tones and cool neutral grays while introducing singular chromatic accent through emerald green digital display element, this punctuation of saturated color gaining maximum impact through surrounding neutrality and serving both functional wayfinding purpose and aesthetic focal function. The integration of curved sculptural display column housing digital technology suggests exploration of how contemporary retail environments might harmonize organic formal vocabularies with necessary technological infrastructure, the biomorphic cylinder providing visual softness and spatial interest while serving practical merchandising needs. The spatial transparency achieved through extensive glazing systems invites consideration of retail architecture's potential role in urban fabric, refusing isolation and instead creating visual porosity that connects interior commercial activity with exterior urban life and landscape, the visible greenery suggesting either thoughtful site selection adjacent to planted areas or deliberate landscape integration as design priority. The material palette emphasizing timber may reference growing consumer preference for sustainable and natural materials in commercial environments, while the evident craftsmanship in joinery and surface finishing speaks to quality of execution and attention to detail that elevates functional retail space toward designed experience. The lighting strategy balancing natural illumination with minimal artificial intervention creates atmosphere of ease and naturalism, avoiding theatrical retail lighting conventions in favor of environmental quality that might encourage extended dwelling and comfortable browsing rather than rushed transaction. One might contemplate how this spatial approach to retail architecture suggests evolving relationships between commerce and community, where shopping environments aspire to provide respite, aesthetic pleasure, and connection to natural elements within urban contexts increasingly characterized by density and stimulation.

Press Kit

Unique Properties
Centered around the project's core concept and the texture of the water town environment, we understand the symbiotic relationship between outdoor experiences and the natural environment. It has a morning glory-shaped sound installation. It draws people into a mysterious world of sound and light, allowing them to touch the sounds of nature in an unprecedented state, bringing people closer to nature.
Dimensions & Packaging
Width 14100mm x Depth 8400mm x Height 4100mm
Tags
"sound, installation, symbiosis, retail, micro-cement"
Production Technology
The space overall adopts raw wood and micro-cement materials to create a basic natural atmosphere indoors, blending seamlessly with the water town scenery through large floor-to-ceiling windows, allowing natural elements to run through and flow freely between indoors and outdoors.
Design Challenge
The most difficult part of this design was the sloping wooden planks above the display area. The thickness of the board is only 20mm. It hangs in the air and will not deform. Solution: Use aluminum alloy frame internally and wood veneer on the surface.
Project Duration
The project started in June 2024 in Shanghai and finished in November 2024 in Shanghai
Operation Flow
We designed a sound installation in this space. We collect outdoor water sounds, bird sounds, wind sounds, etc., to increase the interaction between people and nature.
Research
The design of retail stores has been the subject of considerable research in disciplines such as marketing and consumer behavior. In this project, through the methods of dialogue, tropes and defamiliarization, we create a space that already exists in memory but is not yet fully present in reality. We hope that customers can have a different experience and give the retail design a new look. For example, tropes are used to represent abstract streams, ponds, and forests of light.
Inspiration
Inspired by my experience of hiking outdoors, I wanted to integrate outdoor forests, streams, ponds, stones, mountain huts and sounds into this space to blur the boundaries between indoors and outdoors, artificial and natural, with the theme of "Touching Nature", allowing the flexible beauty of nature to flow freely within the space and achieving a symbiotic fusion between architecture and landscape.

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Nature-Inspired Interior Design Services

We transform commercial and residential spaces through innovative design that blurs boundaries between indoors and nature. Our Shanghai-based studio, recognized with international design awards, specializes in creating immersive environments using natural materials, sound installations, and…

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