Silver Graphics, Illustration and Visual Communication Design · 2020
ODTU Sanat 20 Visual Identity Design
- A' Design Award 2020 Silver Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2020
- CLIENT: Middle East Technical University
- Estimated Number of Design Views: 60,139
- Verification code 5879615AFD · Verify this award
About ODTU Sanat 20 Visual Identity Design
For the 20th year of ODTU Sanat, an annually held art festival by Middle East Technical University, the request was to build a visual language to highlight the consequent 20 years of the festival. As requested, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20.
Press Kit
- Unique Properties
- As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
- Dimensions & Packaging
- The smallest printed material was the event program brochure with the dimensions of an A6 sized paper. The biggest printed materials were the banners hanged outside the Metu Culture and Convention Center with the dimensions of 5m x 8m.
- Tags
- Visual Identity, Visual Communication, Graphic Design, Branding
- Production Technology
- As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
- Design Challenge
- Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
- Project Duration
- The project started in October 2018 in Ankara and finished in March 2019.
- Operation Flow
- Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
- Research
- This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
- Inspiration
- Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
- Image Credits
- All visual materials were designed and produced by Kenarkose Creative.
Colors of ODTU Sanat 20 Visual Identity Design
Get ODTU Sanat 20 Visual Identity Design
Award-Winning Visual Identity Design Services
We craft distinctive visual identities that bring your brand story to life. Specializing in cultural institutions, festivals, and corporate brands, our strategic design approach balances creative innovation with practical implementation across all media.
G0E3 ShopDesign Interview about ODTU Sanat 20 Visual Identity Design
The design idea came from the institution’s special request to highlight the consequent 20 years of the art festival. Therefore, the twentieth year of the art festival was seen as a covered art piece to be unveiled. Our design strategy was to achieve a subtle but compelling visual identity system that would instantly interact with the audience in various environments. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20.
Our main focus was to highlight the consequent twenty years of the art festival as per the client’s request. Therefore, we wanted to put an emphasis on the number 20 itself. We also wanted our design to be easily recognized anywhere on the campus.
We started working on design concepts in November. The final version of this concept, however, was selected approximately after three months starting the initial ideas. During the process, we dedicated almost one month to develop this particular design concept.
This particular concept was among several others of which we presented. However, during the meetings, we especially wanted to focus on this concept because according to us this was the most successful one to meet the client's needs.
According to us, every design concept that we come up with is influenced by many artists and designers even if we are not consciously aware of it. For this particular one, we can say that our most important inspiration was Lucio Fontana’s works.
In addition to METU students, instructors, and staff, the target audience was kept broad for all art lovers located in Ankara.
Highlighting the 20th year in a subtle manner was a difficult job. This design concept was the strongest to achieve this intent. We believe that the vivid color choice creates a subtle contrast with the tranquility of the wavy 20.
The design is named by the art festival itself. We were not expected to come up with a different name.
We used certain photo manipulating and illustration oriented design software while working on this project.
For us, the most unique aspect of this design is the effective use of shadows. Thanks to this, we managed to keep the color palette to be as limited as it could be.
The design concept is developed among our team. However, the ODTU Sanat administrative committee was a crowded team consisting of members with various design and fine arts backgrounds. Therefore, during meetings, we exchanged many ideas with the committee.
The design tools and plugins were very helpful both for achieving the desired effect and for the design to appear in various media without a loss. The vector format ensured the design to appear the same in all printed materials in various sizes.
This was the fourth consecutive year of our team designing the visual identity system for ODTU Sanat. Also, being graduated from ODTU we were quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from our familiarity with the institution.
The biggest challenge was to be easily recognized in the METU campus, the largest green campus in Ankara. The visibility, legibility, noticeability were to be provided since there were many printed and digital materials to be designed and produced. In addition, as mentioned earlier, ODTU Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The other creative challenge for us was to come up with a design idea that could bring together the challenging opinions of the committee into a single system.
We were very pleased and confident in this design. Also, we received many positive feedbacks from both the administrative committee members and other designers which encouraged us to submit our design to A’Design Award & Competition.
During the design process, we always kept in mind that the visual identity system to be as flexible as it can. We were also very familiar with the variety of design materials from our previous experience in the same art festival’s visual identity system. In the end, we believe that we could come up with a very flexible visual identity system that could be applied in many printed and digital media.