Bronze Packaging Design · 2024
Nianfenyuanjiang Liquor Packaging
by Dai Longfeng
- A' Design Award 2024 Bronze Winner in Packaging Design
- Awarded April 15, 2024
- Estimated Number of Design Views: 17,983
- Verification code B40E07E6B3 · Verify this award
About Nianfenyuanjiang Liquor Packaging
Nianfenyuanjiang is a packaging design for a liquor produced in Bozhou, China. The design takes bamboo slips, a traditional Chinese writing medium, as its starting point. Classic quotations from the Tao Te Ching, the book written by the philosopher Laozi, who was born in Bozhou, are applied to the surfaces. The box measures 350 by 120 by 280 millimetres and uses a conventional opening structure, which suits mass production and protects the product. Paper with an imitation wood effect replaces wood and supports environmental protection.
Press Kit
- Unique Properties
- Packaging with bamboo slips with Chinese cultural characteristics as the source point, skillfully combined with the classic quotes in "Tao Te Ching", so that the packaging highlights product grade and cultural thickness.
- Dimensions & Packaging
- 350X120X280
- Tags
- Chinese culture，Chinese liquor，Environmental protection imitation wood material
- Production Technology
- Paper imitation wood effect,It is conducive to environmental protection, reducing and replacing wood.
- Design Challenge
- The real degree of imitation wood is a big challenge.
- Project Duration
- March 2023,Shenzhen, China.
- Operation Flow
- Conventional open box type,It is conducive to mass production and product protection.
- Research
- The combination of traditional Chinese culture and modern craftsmanship.
- Inspiration
- Nianfenyuanjian is a kind of liquor produced in Bozhou, China. It has a history of more than 1,800 years. Laozi, a famous philosopher in Chinese history, was also born in Bozhou. His book, The Tao Te Ching, is one of the greatest masterpieces in Chinese history.The packaging design will be inspired by this.
- Image Credits
- Longfeng Dai