Naive Blue Lab Photo Shooting Space

Press Kit

Unique Properties

The areas with different functions are distinguished by color, so that each space has independence and flexibility, and reflects the clean and professional feel of laboratory. A lot of detail Settings and exquisite materials are applied, so that the quality of the space has been enhanced.

Through the island-shaped layout and circular movement, combined with open and free exhibition, it brings customers a more flexible space experience.

Dimensions & Packaging

The space area is 85 ㎡.

Tags

photo shooting space, experience space, lab, future, clean

Production Technology

Many market research was carried out about target market and similar stores.

Design Challenge

While expressing the pure artistic sense of the space, it also adds retail function and reflects the professionalism of the brand and the space at the same time.

Project Duration

The project started in August 2019 and finished in December 2019.
Location of the project: 214-1, 2nd Floor, International Financial Center, Century Avenue, Shanghai, China.

Operation Flow

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Research

Research objectives: target customers
Methodology: Market research, desktop research
Results: to know about the expectations of customers

Inspiration

Naive Blue Lab is the new conceptual experience space launched by Naive Blue, a brand providing photo shooting services. It represents a brand extension that is young, avant-garde, trendy, imaginative and creative. Here, customers can experience more innovative services and products first.

Image Credits

Image#1-Image#5 Photographer: Naive blue

Colors of Naive Blue Lab Photo Shooting Space