Iron Interior Space and Exhibition Design · 2016
Mercedes-Benz Russia SAO Exhibition Design
by Viktor Bilak
- A' Design Award 2016 Iron Winner in Interior Space and Exhibition Design
- Awarded April 15, 2016
- CLIENT: Expolevel
- Estimated Number of Design Views: 24,815
- Verification code 6DC37D4CA0 · Verify this award
About Mercedes-Benz Russia SAO Exhibition Design
Mercedes-Benz Russia SAO is an exhibition stand designed for the presentation of commercial vehicles produced in Russia. The main artistic idea is the image of a twisting road. Broken orange lines on the floor are repeated in the suspended ceiling and on the walls. These lines define the walking route of visitors and organize the space, separating the presentation area, the stage and the offices. The stand covers 1504 square meters and consists of two islands. The structure uses the Double Form Octanorm system, with surfaces made of recycled chipboard.
Press Kit
- Unique Properties
- The Mercedes-Benz exhibition stand presented commercial vehicles, produced in Russia. The main idea of artistic conception of the stand - the image of twisting road. It is expressed by broken lines of track on the floor in orange color and repeating it lines of dropped ceiling. They define the trajectory for walking of visitors on the stand.
- Dimensions & Packaging
- The exhibition stand is 1504 sq. m. It consists two islands 16x36x7 m and 26x36x7 m.
- Tags
- The image of road, broken lines, twisting way, dropped ceiling, Mercedes-Benz Russia SAO, Double Form Octanorm system.
- Production Technology
- The stand constructed by Double Form Octanorm system, surfaces made from ecological materials - recycled chipboard.
- Design Challenge
- The hardest part of design activity was to organize the space for demonstration a lot of cars. The image of road help to decide this task.
- Project Duration
- The project started in May 2015 in Moscow and finished in September 2015 in Moscow. It was realized in Comtrans-2015 in September 2015, Moscow, Russia.
- Operation Flow
- The main artistic idea of the stand - the image of twisting road. It is expressed by broken lines of track on the floor and repeating it lines of dropped ceiling. They organized the trajectory for walking of visitors on the stand. The broken line, symbolizes the way, repeated on the walls of the booth. It is conceptually integrates all of its parts and organize the space, separating presentation area and the scene and offices.
- Research
- This project required detailed empirical research the real space for placement of vehicles. For this aim it was necessary to organize all cars in groups and to place them on the plan of the stand, then to build them in 3D project.
- Inspiration
- The broken line, symbolizes the way, repeated on the walls of the booth. It is conceptually integrates all of its parts and organize the space, separating presentation area and the scene and offices.
- Image Credits
- Image #1: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #2: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #3: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #4: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #5: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Colors of Mercedes-Benz Russia SAO Exhibition Design
Design Interview about Mercedes-Benz Russia SAO Exhibition Design
The main aesthetic idea of the Mercedes-Benz Russia stand is the image of twisting road.
The main focus in designing of this progect was to organize the space of the stand to place all vehicles and define the comfortable trajectory for walking of visitors.
The creation of design concept of this stand took two months.
This design project was created by inspiration becouse the image of twisting road desided artistic and technical tasks.
Mercedes-Benz Russia SAO Company is the customer for this design.
This project required detailed empirical research of the real space for placement of vehicles.
The customer and visitors of Mercedes-Benz Russia stand highly appreciated this design and it convenience for work and presentation of vehicles.