Bronze Graphics, Illustration and Visual Communication Design · 2023
Mei Tao Wan Corporate Identity
by Chen Zilong
- A' Design Award 2023 Bronze Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2023
- CLIENT: Communication University of Zhejiang
- Estimated Number of Design Views: 10,529
- Verification code 831E1431E6 · Verify this award
About Mei Tao Wan Corporate Identity
Mei Tao Wan is a corporate identity created for a cultural and creative industry park in Foshan, Guangdong Province. The logo is based on the letter M, the initial of the word beauty, and on the stepped architecture of the park. An elongated form recalls the ceramic chimneys of the local pottery industry. The house shape stands for an open and international art space. The overlapping structure refers to the gathering of talent. The identity is applied to business cards, cloth bags and posters, prepared by computer and printed for use.
Press Kit
- Unique Properties
- It is located in Foshan City, Guangdong Province, with a total planning area of 2 square kilometers. It has a ceramic industry heritage museum, an art gallery, a pottery school education and research base, a cultural and art platform, and an international studio. National Cultural Industry Demonstration Park.
- Dimensions & Packaging
- Business card: 90mm×2mm×54mm ；
Cloth bag: 380mm×100mm×320mm ；
Poster: 800mm×80mm. - Tags
- Brand design, Fo Shan Culture, Shi Wan, Logo Design
- Production Technology
- It is designed and produced by computer and printed by the enterprise.
- Design Challenge
- It is the birthplace of Fo Shan culture with a history of more than 200 years of ceramics and sculpture industry. On-the-spot exploration in Fo Shan area found that the historical relics are not completely preserved, and the representative buildings are surrounded by modern houses. Through research and data search, and this architectural structure is integrated into the logo design.
- Project Duration
- The project will start in Foshan City, Guangdong Province in April 2022 and end in Foshan City, Guangdong Province in November 2022.
- Operation Flow
- The designer visited the local ancient buildings. After investigation, the Foshan ceramic factory building is the birthplace of history and culture, so it is the main core element symbol, and people have the strongest recognition and emotion for the ceramic factory building. Incorporate a stepped house into your logo design.
- Research
- Mei Taowan is an international cultural and creative industry cluster area and a key project of Fo Shan City. Centering on the initial letter M of the word "beauty", combined with the progressive architectural features of Mei Tao Wan, The chimney that integrates the ceramic industry means that the development of Mei Tao Wan is getting higher and better, and the overall refined structure of the house symbolizes that it is a diversified and three-dimensional art space, a window facing the world, relying on the radiation of Fo Shan All over the world, the overlapping design reflects the gathering of talents. In the future, Mei Tao Wan will attract more talents and artists, and move forward step by step.
- Inspiration
- They wanted to establish a new visual identity, combining the architectural features of Mei Tao Wan Creative Park. Use the house as the central element. The elongated shape is characteristic of ceramic chimneys, and the house symbolizes “M”, implying an international and inclusive art space.
- Image Credits
- Image #1:Zilong Chen
Image #2:Chao Yang
Image #3:Zilong Chen
Image #4:Chao Yang