Silver Movie, Video and Animation Design · 2025
Mazuque Comfort 3D Animation
- A' Design Award 2025 Silver Winner in Movie, Video and Animation Design
- Awarded April 15, 2025
- CLIENT: Morgan Studio
- Estimated Number of Design Views: 40,749
- Verification code 1298221143 · Verify this award
About Mazuque Comfort 3D Animation
The project was made to show all the features of the product in a creative way. Being a informative but without being annoying. The purpose was to show how comfortable the product is. Art inspired by paintings and classical works carries with it a deep connection with the target audience. Taking inspiration from great works of painting is a gesture of reverence for tradition, while at the same time seeking to innovate.
Mateus Morgan's Mazuque Comfort 3D Animation situates itself within the rich heritage of still-life tradition while embracing the technical possibilities of contemporary three-dimensional digital artistry, creating a visual meditation on the elevation of everyday objects to the realm of aesthetic contemplation. The composition's sophisticated deployment of a frame-within-frame device recalls the metapictorial strategies employed by seventeenth-century Northern European painters who similarly explored questions of representation, value, and visual pleasure through carefully orchestrated arrangements of domestic objects. The chromatic palette, dominated by warm terracotta and accented with botanical yellows, demonstrates considerable sensitivity to color temperature relationships, establishing an atmosphere of warmth and tactile invitation that transforms the commercial subject into an object of genuine visual poetry. The artist's technical facility manifests in the convincing rendering of diverse material properties: the soft matte absorbency of the linen drapery, the reflective gilded surfaces of the ornamental frame, the delicate translucency of flower petals, and the subtle texture variation across the featured sandal's surfaces. Thematically, the work engages with enduring questions about the relationship between utility and beauty, suggesting that objects designed for comfort and daily use merit the same attentive regard traditionally reserved for precious artifacts. The inclusion of natural elements, particularly the ephemeral dried grasses and cut flowers, may gesture toward vanitas traditions while simultaneously celebrating the present moment of aesthetic appreciation. The elevated presentation of the footwear upon draped fabric recalls the cloth-of-honor conventions of Renaissance portraiture, democratizing a visual language historically reserved for sacred or noble subjects. What might we discover about our relationship to designed objects when they are presented with such reverent attention?
Press Kit
- Unique Properties
- The project was made to show all the features of the product in a creative way. Being a informative but without being annoying. The purpose was to show how comfortable the product is.
- Dimensions & Packaging
- 1920 x 1080px
- Tags
- 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and C4D and Houdini for simulations
- Design Challenge
- The hardest part was making the elements composition and also the simulations, to reach the feel that we wanted for this job.
- Project Duration
- 2 months, Franca, Brazil
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- Art inspired by paintings and classical works carries with it a deep connection with the target audience. Taking inspiration from great works of painting is a gesture of reverence for tradition, while at the same time seeking to innovate.