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Lvyou Road Jinmao Palace Sales Center by Zhen Chu
Lvyou Road Jinmao Palace Sales Center by Zhen Chu
Lvyou Road Jinmao Palace Sales Center by Zhen Chu
Lvyou Road Jinmao Palace Sales Center by Zhen Chu
Lvyou Road Jinmao Palace Sales Center by Zhen Chu

ChuZhen, Jiang Zhengnan

Silver Interior Space and Exhibition Design · 2020

Lvyou Road Jinmao Palace Sales Center

by Zhen Chu

  • A' Design Award 2020 Silver Winner in Interior Space and Exhibition Design
  • Awarded April 15, 2020
  • CLIENT: ChuZhen, Jiang Zhengnan
  • Estimated Number of Design Views: 17,564
  • Verification code 7558CBC1BA · Verify this award
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About Lvyou Road Jinmao Palace Sales Center

Lvyou Road Jinmao Palace is a sales center located in Jinan, China. The interior design continues the style of the existing architecture and uses simple lines to shape large surfaces. Forms of mountains and water are brought into the space to create a calm and poetic atmosphere. Brick walls based on patterns of ancient Chinese city walls and grilles that filter light produce an interplay of light and shadow. Serene passages first offer a restrained spatial experience and then open into wider areas, inviting visitors to explore. The strip bricks were fixed onto the walls by hand.

Press Kit

Unique Properties
The interior design continues the architectural style, and adopts concise languages to outline the overall spacefeaturing large surfaces. It extracts forms of mountains and water, draws on architectural aesthetic and brings in nature, to create a poetic interior ambience.With rolling mountain elements and serene passages, the sales center firstly provides a restraining spatial experience and then gradually opens up another world, attracting visitors to explore and immerse themselves into it.
Dimensions & Packaging
Area: 1500 square meters
Category: Sales
Tags
G-Art, sales center, mountains and water, upscale community, transformation
Production Technology
To ensure perfect effects, strip bricks were fixed onto walls by hand.
Design Challenge
The sales center was transformed from an old building which featured appropriate spatial proportions with low ceiling and large floor area.Based on the expansive plot and large number of visitors, the client requested generous and open spaces.
The challenges were how to optimizethe spatial proportions and raise the storey height by minimum amount of transformation work, and how to create a sense of rhythm and playfulness while ensuring openness and expansiveness of spaces.
Project Duration
The project was started in April 2019 and finished in October 2019 in Jinan.
Operation Flow
The project extracts forms of mountains and water, draws on architectural aesthetic and brings in nature, to create a poetic interior ambience. With rolling mountain elements and serene passages, the sales center firstly provides a restraining spatial experience and then gradually opens up another world, attracting visitors to explore and immerse themselves into it.
Research
The project is situated at Shenwu Village, Jinan City, China. The site is surrounded by mountains, which reminded the designers of rolling mountains and surging water. So they incorporated those natural elements into the interior design, hoping to create an elegant and tranquil ambience. Through exploring theconnection between humanistic landscapeand contemporary spaces from a prudent perspective, the designers created an illusionary "city of mountains and water", waiting people to explore.
Inspiration
The most unique property lies in creation of spatial scenes.
The project explores the connection between humanistic landscapeand contemporary spaces, creates an illusionary "city of mountains and water" for people to explore.
The brick walls that draw on patterns ofancient Chinese city walls, the grilles that generate interplay of light and shadows, together produce a charming and elegant oriental ambience. Such an atmosphere is also highlighted by the floating "boxes" and outdoor landscape.
Image Credits
Photography: Zhangjiakou Zebra Vision Cultural Communication Co., Ltd

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