Lunema Specimen Typeface Book

Press Kit

Unique Properties

Lunema is a highly stylized contemporary neo-grotesque sans serif typeface with strong geometric contrasts. The font to be highly legible in smaller point sizes due to the distinct deep ink traps. All 10 weights have an extended Latin glyph set with alternatives and ligatures.

Dimensions & Packaging

The font is produced in 10 weights and styles

Tags

Type design, font

Production Technology

Typeface realized in Glyphs

Design Challenge

The challenge was to create a stylish modern font with sweeping forms that were and covered problems when used in smaller point sizes but create distinctive stylish forms.

Project Duration

The project began in July 2020 with the commercial license released by Monotype in December 2020

Operation Flow

The commercial font is used primarily by branding and communications design

Research

We studied early and late 1900 century san serif fonts, used in high volume printing runs where a problem of legibility was defined by the print process.

Inspiration

The design was inspired by 1900 century san serif typeface used in telephone books. The design uses modern and generous stylish glyph forms allowing the font to be used both in smaller point sizes and at large point sizes to create an original branding typeface.

Image Credits

@ Salt & pepper Studio / Paul Henry Robb

Colors of Lunema Specimen Typeface Book

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