Iron Graphics, Illustration and Visual Communication Design · 2024
Logo Primavera Quirot Visual Identity
by Jonathan Ramirez and Juliana Betancur
- A' Design Award 2024 Iron Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2024
- CLIENT: Written and Drawn Studio
- Estimated Number of Design Views: 12,462
- Verification code D34D4882FB · Verify this award
About Logo Primavera Quirot Visual Identity
The Primavera Quirot logo merges the P from Primavera with the Q from Quirot, symbolizing the brand's identity. Incorporating the Golden Ratio, it reflects natural beauty and divine proportion, resonating with the brand's focus on plastic surgery and restoring natural beauty through balanced proportions. The logo embodies harmony between science and art, encapsulating the pursuit of aesthetic perfection within divine proportion.
Press Kit
- Unique Properties
- The client's name begins with the letters P and Q, and her profession is focused on esthetic surgery. Therefore, the integration of her initials P+Q along with the Golden Ratio icon to craft her logo.
- Dimensions & Packaging
- The sizes depend of the media where it is applied
- Tags
- logo, branding, visual identity, design,
- Production Technology
- This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
- Design Challenge
- Craft something distinctive that articulates beauty through the foundation of art.
- Project Duration
- Strategy; one week
Creativity: 2 weeks
Designing: 1 Week - Operation Flow
- This branding Will help to Dr Primavera Quirot to find a unique path into the stethic surgery, this logo is applied on different media like stationery, social media, ETC.
- Research
- This passed trhough 3 steps
1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery
2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history
3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols - Inspiration
- The inspiration behind this design stems from our client's unique identity and her specialization in aesthetic surgery. By blending the initials of her name, P and Q, with the mathematical concept of the Golden Ratio icon, we crafted a logo that reflects both her personality and dedication to the art of aesthetics. The synergy between these elements results in a distinctive and harmonious brand that embodies excellence and beauty in her professional practice
- Image Credits
- Jonathan Ramirez Ceballos - Head of Art and Design
Juliana Betancur - Creative Director
Written and Drawn Studio
Colors of Logo Primavera Quirot Visual Identity
Design Interview about Logo Primavera Quirot Visual Identity
The main principle behind the design of the Primavera Quirot brand was to reflect the unique identity and specialization of Dr. Primavera Quirot in aesthetic surgery. The inspiration came from blending her initials, P and Q, with the mathematical concept of the Golden Ratio icon, creating a logo that mirrors both her personality and dedication to the art of aesthetics.
Our main focus in designing the Primavera Quirot brand was to create a distinctive visual identity that embodies excellence and beauty in her professional practice of aesthetic surgery. We aimed to craft a logo that reflects Dr. Quirot's personality and dedication while ensuring it is visually appealing and memorable.
Our future plans for this award-winning design involve implementing it across various mediums such as stationery, social media, and other branding materials. We aim to help Dr. Primavera Quirot establish a unique and recognizable brand in the field of aesthetic surgery.
The project took approximately 4 weeks to complete: 1 week for strategy, 2 weeks for creativity, and 1 week for design.
This design was commissioned with the aim of creating a visual identity that reflects Dr. Primavera Quirot's unique identity and specialization in aesthetic surgery. We decided to blend her initials, P and Q, with the Golden Ratio icon to create a logo that is both distinctive and harmonious.
This design is being used by Dr. Primavera Quirot for her professional practice in aesthetic surgery.
The opportunity to create a visual identity for Dr. Primavera Quirot's professional practice in aesthetic surgery inspired us to design this particular type of work.
It was primarily created by our design team. Jonathan Ramirez Ceballos Head of Art and Design and Juliana Betancur Brand Creative Director
The target customers for this design are individuals seeking aesthetic surgery services.
What sets this design apart is the integration of Dr. Primavera Quirot's initials, P and Q, with the Golden Ratio icon, creating a logo that is both distinctive and harmonious.
The name "Primavera Quirot" is derived from the name of the client, Dr. Primavera Quirot, and reflects her unique identity and specialization in aesthetic surgery.
We used various Adobe software programs, such as Illustrator, Animate, After Effects and Photoshop, to create this brand design.
The most unique aspect of this design is the integration of Dr. Primavera Quirot's initials, P and Q, with the Golden Ratio icon, creating a logo that reflects both her personality and dedication to the art of aesthetics.
We primarily worked within our design team, which includes people with technical and specialized skills in graphic design, creativity and animation.
Technology plays a crucial role in this branding by providing the tools necessary to create a modern and long-lasting brand identity. By leveraging design software such as Adobe Illustrator and Photoshop, we were able to blend Dr. Primavera Quirot's initials with the Golden Ratio icon, creating a visually appealing and memorable logo that reflects both her personality and dedication to the art of aesthetics.
Yes, our design is influenced by research on the Golden Ratio and its significance in art and aesthetics. We also conducted research on Dr. Primavera Quirot's unique identity and specialization in aesthetic surgery.
Some of the challenges we faced included finding the right balance between Dr. Primavera Quirot's initials and the Golden Ratio icon to create a logo that is both distinctive and harmonious.
We decided to submit our design to an international design competition because we believed it had the potential to stand out and be recognized internationally.
We learned a lot about the importance of research and planning in the design process, as well as the importance of teamwork in achieving the best possible results.
In an industry as competitive as aesthetics, it's crucial to stand out and convey a sense of premium quality. Our design aims to achieve just that by providing Dr. Primavera Quirot with a distinctive and harmonious brand identity that reflects her unique identity and specialization in aesthetic surgery. By blending her initials with the Golden Ratio icon, we've created a logo that exudes excellence and beauty, setting her practice apart from the competition.