Bronze Graphics, Illustration and Visual Communication Design · 2021
Let Parents Stay Anti-poverty Social Design
by Yu Chen
- A' Design Award 2021 Bronze Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2021
- CLIENT: Hubei University of Technology
- Estimated Number of Design Views: 11,111
- Verification code 9DD47F9418 · Verify this award
About Let Parents Stay Anti-poverty Social Design
Let Parents Stay is a typeface based on traditional Han Embroidery, created to support a poverty-stricken village. Jinling Village is home to more than two thousand children left behind by working parents, and many residents are skilled in Han Embroidery. Local embroidery products sold poorly because the patterns had changed little for a hundred years. Classic embroidery elements were abstracted and reconstructed into modern letterforms, which local embroiderers stitch by hand. The aim is to create income and to pass the craft on in a modern visual language.
Press Kit
- Unique Properties
- Jinling Village is a poverty-stricken village with More than 2,000 “left-behind” children. When the designer got there, he was surprised to find that all the local people had mastered certain Han Embroidery skills, but their product not sell well because of the old fashion style. So he worked with the Hubei Han Embroidery Association to help revive the local Han Embroidery culture.
- Dimensions & Packaging
- Han Embroidery
- Tags
- Han Embroidery, Embroidery, Typeface, Pattern, Visual
- Production Technology
- Han Embroidery
- Design Challenge
- Here is a breakdown of several classic elements from traditional Chinese embroidery patterns. They are abstracted according to modern aesthetics, to reconstruct classic elements, bring out the culture hidden behind the patterns, to master the unchangeable pattern combinations of traditional Chinese embroidery, and produce a brand-new visual language. Creating a typeface composed of extracted Han Embroidery elements and ask the local poverty-stricken embroidery workers to embroider the letters of this font through the techniques of Han Embroidery.
- Research
- Like most handicrafts, Han embroidery has several problems, for example, a long production cycle, a long time cost, low economic benefit, and poor quality. Also, the traditional Han Embroidery patterns have undergone little to no innovation over the past hundred years, so they can’t meet standards of the modern aesthetic, resulting in low consumer recognition.
- Inspiration
- In addition to two years of commercial operations, the designer has created a modern typeface, on a trial basis, by extracting the elements of traditional embroidery, deconstructing their texture, and the traditional Jing-Chu Culture, he promoted the inheritance of the old embroidery on the verge of extinction in a modern aesthetic manner, Inheriting tradition and carry on this embroidery craft that is on the verge of extinction by a new typeface, so as to pass down the craft in a modern language.
- Image Credits
- Yu Chen
- Patents
- Yu Chen