Bronze Graphics, Illustration and Visual Communication Design · 2024
La Gambeta Corporate Identity
by Chen Zilong, Yang Chao and Teng Juan
- A' Design Award 2024 Bronze Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2024
- CLIENT: Hengdian College of Film & Television
- Estimated Number of Design Views: 12,308
- Verification code ED8FA11ECB · Verify this award
About La Gambeta Corporate Identity
La Gambeta is a corporate identity for a designer store in Yiwu, China, that sells women's accessories, perfume and other daily goods. The logo joins the letters L and G with the form of a traditional Chinese knot, a circular structure and gemstone shapes. The visual language is drawn from Chinese flower and bird painting, reworked with the support of artificial intelligence tools. The identity extends to the product packaging, where each fragrance is extracted from the plant shown on the pack, such as peach, apricot or pear blossom.
Press Kit
- Unique Properties
- The inspiration for the design comes from Chinese flower and bird paintings, with the diversity of flowers, birds, and plants, just like the unique charm of women. Integrate the style of Eastern painting with modern internationalism. As the only high-end designer brand store in Yiwu, China, we are not only committed to showcasing the brilliance of women, but also to strengthening the symbiotic relationship between seduction and nature.
- Dimensions & Packaging
- The general dimensions of the product are 120mm in length, 100mm in width, and 50mm in height. Some products are subject to private customization.
- Tags
- Women's products, cultural and creative, aromatherapy, accessories, daily necessities, elegant, brilliant, confident, environmentally friendly.
- Production Technology
- The fragrance of the product is extracted from the corresponding plants according to the theme of the packaging. More natural and pollution-free.
- Design Challenge
- The designer began a long research, looking for mysterious elements that can awaken women. They dug out from Chinese flower-and-bird paintings and carried out scientific plant extractions of peach blossoms, apricot blossoms, pear blossoms and other plants to create a diversified experience from sight to smell. In order to satisfy To meet the needs of more people, products can be customized so that every consumer has his or her own unique value and charm.
- Project Duration
- The project starts in March 2023 in Yiwu, China and will be completed in December 2023.
- Operation Flow
- The logo was produced through professional design software. The core of the logo concept is to convey the connection between the letters L and G. The designer created a secondary creation of traditional flower and bird elements based on artificial intelligence generation, and finally reached a satisfactory level.
- Research
- This is an Oriental women's product with the theme of Chinese flowers and birds. The designer conducted research and development for the company from brand design to product packaging. The Chinese flowers, birds and flowers are used to reflect the fusion of nature and beauty of Oriental women. The brand value is more about conveying nature. The concept of ecology and female care is a declaration of personality and a reflection of life attitude.
- Inspiration
- This is a designer shop focusing on women's accessories, perfume and other daily necessities. The logo is based on the letters "g" and "L", combined with traditional elements of Chinese knots, symbolizing auspiciousness and happiness, hoping to bring joy and good wishes to customers. At the same time, the design also integrates the characteristics of circular structure and gemstones, showcasing a simple and noble beauty. They use the natural power of these elements to inject unique life and soul into every product, allowing every woman to feel dedication and ingenuity.
- Image Credits
- Image #1: Chen Zilong
Image #2: Chen Zilong
Image #3: Yang Chao
Image #4: Yang Chao
Image #5: Teng Juan