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Toby Ng Design's Inside Muses Book presents an exquisitely restrained composition wherein a cream-colored publication rests within a transparent acrylic slipcase, positioned at a dynamic diagonal angl
Toby Ng Design's Inside Muses Book presents a triptych arrangement of three distinct book manifestations photographed in precise diagonal recession against a light-absorbing matte black ground that fu
A pristine ivory cover bearing three circular die-cut apertures reveals a study in geometric subtlety and material revelation, where blind-embossed letterforms spelling "INSIDE MUSES" occupy the upper
Toby Ng Design's Inside Muses Book presents an elegant formal composition photographed against an infinite matte black ground, establishing stark chromatic contrast between the deep void and the prist
Toby Ng Design's Inside Muses Book presents a sophisticated editorial composition photographed from an elevated oblique angle, revealing four open volumes arranged in a cruciform spatial configuration

K11 Musea

Gold Print and Published Media Design · 2021

Inside Muses Book

by Toby Ng Design

  • A' Design Award 2021 Gold Winner in Print and Published Media Design
  • Awarded April 15, 2021
  • CLIENT: K11 Musea
  • Estimated Number of Design Views: 83,092
  • Verification code E7F1A34F47 · Verify this award
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About Inside Muses Book

Inside Muses is a book created for K11 Musea, a retail and dining space in Hong Kong that promotes contemporary art and design. The publication features works from the four muses of the retail concept: Architecture, Furniture, Nature and Art. Storytelling, illustration and photography present each theme, and the unconventional format invites readers to explore new perspectives. Circle graphics on the cover represent the spheres of the four muses. The regular edition is hand sewn, while the hardcover edition is encased in a clear acrylic box similar to a display vitrine.

Inside Muses Book by Toby Ng Design exemplifies the contemporary renaissance in publication design where the physical codex transcends its function as mere information vessel to become a sculptural object worthy of contemplation and collection. This work participates in a distinguished lineage of artist books and luxury editions that treat the printed volume as a total design environment, wherein every material choice, surface treatment, and structural decision contributes to a unified aesthetic experience. The designer demonstrates remarkable sensitivity to material semiotics, selecting a warm cream stock that suggests archival permanence and tactile refinement, while the three golden circular forms introduce a visual rhythm that may evoke celestial bodies, moments of illumination, or the classical tradition of gilt ornamentation that has adorned precious manuscripts for centuries. The transparent acrylic slipcase functions simultaneously as protective architecture and display vitrine, allowing the object to be appreciated as sculpture while safeguarding its surfaces from environmental damage. Technical accomplishment manifests in the precise registration of the embossed typography, which achieves legibility through dimensional shadow rather than chromatic contrast, demonstrating confidence in subtle gesture over emphatic statement. The compositional decision to present the volume at a dynamic angle against absolute darkness creates a sense of the object floating within an infinite void, transforming product documentation into contemplative still life. The work invites consideration of how contemporary designers navigate the tension between digital dematerialization and the enduring human desire for physical objects that reward sustained attention and tactile engagement. One might contemplate how the circular golden forms establish visual dialogue with the rectangular format, their organic geometry softening the architectural precision of the overall composition while suggesting windows into illuminated content within.

Press Kit

Unique Properties
A Muse by the Sea, K11 MUSEA is a retail and dining space in Hong Kong advocating contemporary art and design. Inside Muses is a publication created to feature works from the four muses of the unique retail concept: Architecture, Furniture, Nature and Art. Reflecting the spirit of discovery, Inside Muses is designed to evoke a explorative and engaging experience through an unconventional book format that leads readers on a journey of adventure and new perspectives at every turn.
Inspiration
Through storytelling, narratives of each muses are accompanied by illustrations and photography that bring to life the marvels of K11 MUSEA. Referencing the K11 brand, circle graphics on the cover represent the sensuous spheres of the four muses. With exquisite craft to depict fine quality on both book versions, the regular edition is assembled with hand sewn binding while the executive hardcover edition is encased in a premium clear acrylic box, reminiscent of vitrines displaying object d’art.

Colors of Inside Muses Book

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Premium Print and Publication Design

We craft compelling brand narratives through exceptional editorial design and premium print communications. Our Hong Kong-based studio specializes in transforming complex brand stories into engaging publications that captivate audiences.

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