Bronze Graphics, Illustration and Visual Communication Design · 2024

Hunguest Hotels Brand Design

by Eszter Laki and Reka Imre

A' Design Award 2024 Bronze Winner in Graphics, Illustration and Visual Communication Design
Awarded April 15, 2024
CLIENT: Studio NUR
Estimated Number of Design Views: 15,874
Verification code 75B2000DF7 · Verify this award

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About Hunguest Hotels Brand Design

Hunguest Hotels is a brand identity created for a Hungarian hotel group. The identity communicates a commitment to quality and consistency. The work included a redesign of the existing logo and of all visual elements, from hotel signage to printed materials. Many of the hotels are connected with spa and wellness centers, so the design shows a link with water. The logo is a capital H formed from drops of water, and the main brand color is blue. Letterpress printing, embossed leather menu covers and engraved wooden signage were used.

Press Kit

Unique Properties: Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
Tags: hotel branding, wellness and spa, letterpress, Hungary
Production Technology: To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
Project Duration: The project started in 2020 in Hungary and finished in 2023.
Inspiration: We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
Image Credits: photographs by András Zoltai and Zoltán Gali