Gold Interior Space and Exhibition Design · 2020
HuiSheng Lanhai Sales Center
by Weimo Feng
- A' Design Award 2020 Gold Winner in Interior Space and Exhibition Design
- Awarded April 15, 2020
- CLIENT: Mod
- Estimated Number of Design Views: 51,217
- Verification code 511C6DC920 · Verify this award
About HuiSheng Lanhai Sales Center
With the ocean theme of the scene design, endue the space soul, with the pixel square as the visual communication element, let the children in the game to explore the discovery of learning and growth become the core of the case, free space positioning presents the fantasy effect of education in fun. From the form, scale, color facility, structure to psychological sensory experience, the concept of space continues and enriches when all elements are integrated and colliding.
Weimo Feng's HuiSheng Lanhai Sales Center represents a remarkable contribution to contemporary experiential retail architecture, synthesizing influences from digital visual culture, postmodern architectural polychromy, and the playful spirit of the Memphis Group into a coherent spatial narrative. The designer appears to engage with the semiotics of gaming environments and pixelated digital imagery, translating these two-dimensional visual languages into fully realized three-dimensional architectural volumes that cascade through the space with joyful exuberance. The technical achievement lies in the sophisticated management of chromatic saturation, where coral and salmon tones achieve maximum vibrancy precisely because they are set against expansive neutral white surfaces that prevent visual fatigue while amplifying perceived color intensity. The architectural massing demonstrates a thoughtful understanding of spatial hierarchy, with the vertically stacked geometric elements creating visual anchors that draw the eye upward into the generous double-height volume while the stepped platform at center provides a gathering focus for human occupation. Thematic content suggests a meditation on the intersection of physical and digital realities, where the pixelated sculptural figures serve as ambassadors between the virtual aesthetic vocabulary and the tangible materiality of built space. The inclusion of iridescent and holographic surface treatments introduces an additional layer of perceptual complexity, capturing and fragmenting light in ways that shift with viewer movement and reinforce the sense of dynamic spatial experience. One might observe how the design creates an environment that appeals simultaneously to children through its playful imagery and to adults through its sophisticated formal resolution, suggesting a family-oriented program served with architectural distinction. Visitors are invited to consider how spaces designed for commercial purposes might also function as sites of genuine wonder and aesthetic delight.
Press Kit
- Unique Properties
- Binhai city combined with real estate sales center children's aesthetic education space future community kindergarten children's amusement center city landmark brand experience multi-definition overlay.The brand new operation mode, "ocean of my world dream" is expected to enable the updated generation in the city to grow up happily in the nourishment of love and beauty, and to perceive the future in the space experience of education and fun.
- Dimensions & Packaging
- Building area :2000 square meters
- Tags
- Sales center, requirement of times, comprehensive, strategic layout, function transformation, kindergarten, link
- Production Technology
- Color true stone paint; Gradient wallpaper; Terrazzo; Colorful glass design wallpaper
- Design Challenge
- In order to minimize the workload of late reconstruction and realize the transformation of spatial functionality of the kindergarten as a subsidiary function attribute of the sales office, we should not only abandon the sales leading thinking of the traditional sales center, but also consider to restore the function of urban kindergarten in the late stage.
- Project Duration
- The project started in June 2019 in Yantai and finished in September 2019 in Yantai.
- Operation Flow
- Imagine combination of coastal city real estate sales center for children's aesthetic space in the future community kindergarten children amusement center city landmark of polysemy function superposition of brand experience, deduce the ocean of my world dream this new operation mode, in the hope to let newer generation in a city can grow happily in love and beauty nourish, experience in entertainment and space perception in the future.
- Research
- With more and more "going to the sales office" today, the traditional sales center with single function and luxury and luxury is gradually losing the competitiveness of the market. It is urgent to have innovative thinking design to break the limitations of the industry.
- Inspiration
- The concept of my world is inspired by this creation, which USES the scene design of ocean theme to endue the soul of space with pixels as visual communication elements, so that children can explore, discover, learn and grow in the game, and become the core of this case.
- Image Credits
- Photographer Hongfei Zhao, Yidong Wei, 2019
Colors of HuiSheng Lanhai Sales Center
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