Silver Graphics, Illustration and Visual Communication Design · 2024
Heu 70th Anniversary Logo and Visual Identity System
by Li Tiebin
- A' Design Award 2024 Silver Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2024
- CLIENT: Harbin Engineering University
- Estimated Number of Design Views: 108,332
- Verification code 7EBE4963EA · Verify this award
About Heu 70th Anniversary Logo and Visual Identity System
This design successfully showcases the 70 year development history of the school. Through data study and campus research, it innovatively employs the method of using totems to express the storyline of the narrative. It integrates elements of the school's historical culture and scientific research technology. The images are simplified into symbols and reorganized to convey the message. Combined with wavy lines, it forms a solemn 70 logo, enhancing readability in the design communication. It presents the school's unique charm and outstanding achievements to the world.
Within the distinguished tradition of commemorative visual identity design, this anniversary emblem by Li Tiebin represents an accomplished synthesis of typographic innovation and narrative relief sculpture, demonstrating how contemporary three-dimensional rendering techniques may honor institutional heritage while projecting forward-looking technological achievement. The work appears to engage with longstanding traditions of medal design, numismatic art, and architectural relief carving, translating these venerable crafts into the digital realm while preserving their essential qualities of precision, permanence, and ceremonial weight. The designer seems to have approached the challenge of encapsulating seventy years of institutional history through the ingenious strategy of transforming the anniversary numerals themselves into pictorial vessels, each containing carefully curated iconographic programs that suggest technological progress, transportation advancement, and cultural continuity. The chromatic restraint exercised throughout, limiting the palette to variations of warm metallic tones, evokes traditional bronze casting and gold-leaf illumination while allowing the intricate relief detail to command visual attention without chromatic distraction. Particularly noteworthy passages include the concentric ring structures within the zero form, which invite interpretation as both technological references and symbolic representations of cyclical time, and the horizontal architectural element that anchors the composition in recognizable institutional identity. The textured ground surface, suggesting fine-grain leather or similar premium material, establishes an appropriate context of quality and permanence befitting anniversary celebration. This work invites viewers to consider how visual identity design may function simultaneously as immediate brand recognition and as layered historical narrative, rewarding both quick comprehension and extended contemplation of its densely packed symbolic content.
Press Kit
- Unique Properties
- In 2023, Harbin Engineering University celebrated its 70th anniversary with the integration of historical elements of the university's development and symbolic graphics representing campus culture in the design of its anniversary logo and visual identity system. The aim was to showcase the university's unique charm and rich heritage while fostering a sense of unity and belonging among students and faculty, and collectively embracing a brighter future for the institution.
- Dimensions & Packaging
- The design specifications adhere to research, sketching, computer-aided design, ensuring compliance with printing standards, digital multimedia display specifications, and mold production manufacturing standards. In actual application and exhibition, it meets basic advertising display standards and construction display safety standards.
- Tags
- Logo, Visual Identity, Brand, Anniversary Celebration, University
- Production Technology
- Simplify complex graphics into clean designs, combining multiple shapes to create new patterns. For flat applications, utilize printing techniques, while for three-dimensional applications, use 3D model files to produce 3D badges. The production process must consider various usage scenarios and technologies.
- Design Challenge
- Firstly, the school has a rich cultural and historical heritage. It's essential to extract representative elements and express them in tangible forms while maintaining a unified visual presentation technique. Secondly, integrating common aesthetic issues in art to achieve the perfect balance between artistic expression and practical application of the design work is crucial.
- Project Duration
- The project started in April 2022 in Shanghai and finished in July 2023 in Shanghai, and was exhibited in Harbin Engineering University in September 2023.
- Operation Flow
- The design project spanned one year, encompassing anniversary-related graphic prints, multimedia displays, and cultural and creative products. Both the design timeline and quality were crucial. With involvement from multiple stakeholders, effective coordination and communication with school departments facilitated the successful delivery of the design on the scheduled anniversary day, receiving acclaim.
- Research
- The research and collection of historical and cultural information about the school yielded specific data for extracting design languages and elements. By delving into these elements, the school's visual identity was transformed into graphical representations, providing material for the subsequent development of cultural and creative products. This process established a comprehensive approach to school brand visual design.
- Inspiration
- The design integrates symbolic elements of the university's historical features and campus culture incorporating marine equipment and the school's historical heritage. The intertwining of wave-like lines forms a concise and dignified "70", complemented by the main building of the university and historical time points from 1953 to 2023, creating the visual representation of the logo design. The primary colors are blue and red, symbolizing the ocean and historical heritage.
- Image Credits
- Li Tiebin, 2022.
Colors of Heu 70th Anniversary Logo and Visual Identity System
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