Bronze Graphics, Illustration and Visual Communication Design · 2020
Go Training Institution Branding
by Seethink
- A' Design Award 2020 Bronze Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2020
- CLIENT: Seethink
- Estimated Number of Design Views: 10,674
- Verification code 5A708D5994 · Verify this award
About Go Training Institution Branding
Go Training Institution is a visual identity project created for a school that teaches the Chinese board game Go. The identity uses positive and negative shapes, a visual idea related to the balance found in Go culture. Line drawing in the traditional ink and brush style is combined with the gesture of playing Go. Traditional elements are joined with contemporary and youthful forms to suit children. Printed items include name cards, writing paper and teaching cards, produced with digital printing and laser engraving. The intent is to promote Chinese culture visually.
Press Kit
- Unique Properties
- This is branding design for Eastart which is a training institution of Chinese Go.Designers did visual identity system for it to make promotion of the Chinese traditional culture and establish links between kids who are interested in Go and this intellectual culture. Besides, the combination of traditional elements and contemporary young elements is also a highlight point.
- Dimensions & Packaging
- Name card: 50mmx90mm
Writing paper: 210mmx297mm
Teaching card: 50mmx60mm - Tags
- Branding, Visual Identity, Chinese Culture, Graphic, Logo, Children Training
- Production Technology
- Digital printing, Laser engraving etc.
- Design Challenge
- Finding the balance between traditional serious elements and modern young style to be suitable for children.
Promoting Chinese culture via visual language in a special and easy way. - Project Duration
- The project started in March 2019 in Taiyuan and finished in July 2019, and the inaugural ceremony was in 1st, July.
- Operation Flow
- The institution is a good place to see the achievement and feel the atmosphere.
- Research
- Inspirational research was conducted through discussions and interviews with clients and designers in Seethink.
- Inspiration
- 1.The culture of Chinese Go is similar with Yinyang. That reminds designers of Shigeo Fukuda who is best at positive and negative shapes.
2.The gesture of playing Go is relevant to that of Buddhism which is always showed with Baimiao, a kind of Chinese art with line drawing in traditional ink and brush style. Therefore, the two elements were combined. - Image Credits
- Creative Director/ Zhu Ming, Designer/Du Yanting, Liu Xinyu, Li Yuning, Wang Zhuhui，Illustrator/Wu Jiang
- Patents
- There are no patents or copyrights in force at the moment.
Colors of Go Training Institution Branding
Design Interview about Go Training Institution Branding
This is branding design for Eastart which is a training institution of Chinese Go.Designers did visual identity system for it to make promotion of the Chinese traditional culture and establish links between kids who are interested in Go and this intellectual culture. Besides, the combination of traditional elements and contemporary young elements is also a highlight point.
1.The culture of Chinese Go is similar with Yinyang. That reminds designers of Shigeo Fukuda who is best at positive and negative shapes. 2.The gesture of playing Go is relevant to that of Buddhism which is always showed with Baimiao, a kind of Chinese art with line drawing in traditional ink and brush style. Therefore, the two elements were combined.
1.The culture of Chinese Go is similar with Yinyang. That reminds designers of Shigeo Fukuda who is best at positive and negative shapes. 2.The gesture of playing Go is relevant to that of Buddhism which is always showed with Baimiao, a kind of Chinese art with line drawing in traditional ink and brush style. Therefore, the two elements were combined.
Both express the beauty of the east and show the modern temperament. This is a children's training institute brand, hope the whole has the sense of relaxation and imagination.
Continue to help this brand, maintain Oriental beauty and tong qu.
It took a month to define the concept, a lot of research and a lot of data.
Go is a philosophical game with a long history in China. We hope that this concept can express the philosophy of go without looking rigid. This is our team's idea, and we appreciate the customer's approval.
Oriental beauty
I hope more people can understand the beauty of the east and the game of go
In this design, we use the two design languages of "positive and negative forms" and "contradiction space", which are suitable for expressing the philosophical thinking of weiqi and the "Yin and Yang" in Chinese culture. At the same time, we also used the technique called "white painting" in Chinese painting, which is an important part of Oriental beauty.