Bronze Graphics, Illustration and Visual Communication Design · 2021
Ge Wu Zhi Heng Seal Text Design
- A' Design Award 2021 Bronze Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2021
- Estimated Number of Design Views: 12,463
- Verification code 271CEC3E86 · Verify this award
About Ge Wu Zhi Heng Seal Text Design
Ge Wu Zhi Heng is a seal script typography design that studies the balance between human beings and all things. The work is based on Xiaozhuan, an early form of Chinese seal script known for its concentration and authenticity. The title comes from the Book of Rites, where the words mean to explore and understand all things and to reach a state of balance. The design links traditional Chinese philosophy with modern seal text design. The aim is to question how people move from real life to virtual life and how balance can be kept.
Press Kit
- Unique Properties
- Due to the continuous growth of human scientific and technological civilization, human beings can quickly change their roles freely from real life to virtual life. However, there is no basis for thinking about the authenticity of all things in the world in the process of transformation. Therefore, I want to interpret the balance between all things through the overall design of Xiaozhuan, because Xiaozhuan is the first culture created under the centralization of power in the long river of culture Word itself has a certain degree of concentration and authenticity. It originated from the book of rites, University, which means to explore and understand all things in the world; to balance, to reach; balance, to balance, means to reach a state of balance. Based on the visual culture exploration of modern seal text design, this paper links the elements of Chinese traditional philosophy of all things, and ponders how the relationship between human beings and all things can reach the balance state from the first reality (authenticity) to the second reality (virtuality).
- Inspiration
- Due to the continuous growth of human scientific and technological civilization, human beings can quickly change their roles freely from real life to virtual life. However, there is no basis for thinking about the authenticity of all things in the world in the process of transformation.