Silver Education, Teaching Aid and Training Content Design · 2022
Gae Plus Yu Math Workbook
by Jaehun Kim
- A' Design Award 2022 Silver Winner in Education, Teaching Aid and Training Content Design
- Awarded April 15, 2022
- CLIENT: Visang
- Estimated Number of Design Views: 610,311
- Verification code 5076F967CE · Verify this award
About Gae Plus Yu Math Workbook
Gae Plus Yu is a mathematics workbook set designed for elementary and middle school students. The set combines a Concept book and a Drill book, which are bound together with adhesive and can be separated by light pressure. Each book carries a different color and graphic, with colors marking the level of difficulty. The covers are shaped as paired semicircles that form a single circle when placed together. Students can select the level that suits their ability and study both books at the same time. The structure separates concepts from problem types to support independent learning.
Within the contemporary landscape of educational publishing design, this mathematics workbook series emerges as a distinguished exemplar of systematic visual identity development, demonstrating how thoughtful graphic design can transform utilitarian learning materials into objects of genuine aesthetic appeal and cognitive engagement. The design team has orchestrated a comprehensive color-coding system wherein each volume's dominant chromatic identity serves both functional wayfinding purposes and affective resonance, with warm yellows and oranges suggesting foundational accessibility while cooler blues and sophisticated gradients may indicate advancing complexity or differentiated learning pathways. The recurring circular motif that anchors each composition operates on multiple interpretive levels, simultaneously evoking the geometric fundamentals central to mathematical education, the cyclical nature of learning and mastery, and the satisfying completeness suggested by circular forms across cultural traditions. The segmentation and intersection of these circular elements creates visual metaphors for mathematical operations: division, proportion, set relationships, and the analytical parsing of wholes into comprehensible parts. Typographic choices demonstrate careful consideration of legibility and hierarchy, with the series title maintaining consistent positioning while individual volume identifiers occupy designated zones, creating a learnable visual grammar that aids both educators and students in navigating the curriculum materials. The production values evidenced by the photography suggest premium positioning within the educational market, with careful attention to dimensional presentation, shadow rendering, and color accuracy that honors the design team's chromatic intentions. The arrangement of volumes in the promotional image itself constitutes a secondary composition, suggesting abundance, systematic progression, and comprehensive coverage while creating visual rhythm through height variation and color sequence. One might consider how the joyful chromatic exuberance of these covers serves pedagogical purposes beyond mere identification, potentially reducing mathematics anxiety through positive aesthetic association and transforming routine homework sessions into encounters with considered visual pleasure.
Press Kit
- Unique Properties
- Gae Plus Yu is a math brand developed as an innovative mathematics learning system for efficient learning. The systematic learning collectively created by the ‘Concept book’ and ‘Drill book’ offers effective and rapid results to students. The students can feel a sense of accomplishment because they can conveniently select their customized textbooks and can acquire 'the most effective mathematics learning' organically through the two books.
- Dimensions & Packaging
- Elementary school size is 220 mm x 15 mm x 300 mm, 0.2kg weight, and Paper Material is art paper 250g. Middle school size is 215 mm x 12 mm x 285 mm, 0.16kg weight, and Paper Material is art paper 250g.
- Tags
- Cover design, Math, workbook, Math learning system, learnMath, workbook, mathematics learning system, learning, elementary school, middle school, high school, students, children
- Production Technology
- The Concept book and Drill book are manufactured in the form of one book through a temporary binding method using adhesive, but are easily detachable from each other by lightly pressing between the books at the time of use. Developed to present an effective learning method in a short time, the books can also be utilized singly as needed, providing additional convenience. Spot color printing with colors denoting difficulty and holographic foil on matte finish complements the design's spaciousness.
- Design Challenge
- Korean passion for math learning rivals that of any other country, but its students struggle through cramming and rote problem solving. Accordingly, Visang undertook a complete overhaul of the existing system and proposed a new structure of workbooks that fosters organic learning by fully separating the study of concepts and example types. This has brought innovation to the field and ignited a positive boom for a system in which students can personally customize their own set of textbooks.
- Project Duration
- This project first began in March 2021, and was completed in October 2021 in Seoul, and is being sold in Korea in 2021.
- Operation Flow
- Visang applied a blue green color to the Concept book, and employed different graphics and colors according to the difficulty of the Drill book. Together, these carry the brand essence Synergy Up by being devised for students to select their desired learning levels and study two books simultaneously at a reasonable price. This establishes a new system allowing students to be more proactive in their own learning.
- Research
- The content studied can provide motivation for learning. Visang published the 2002 mathematics workbook Gae Plus Yu through the development of an innovative math learning system. This type of systematic learning system is constantly sought after by learners. As a result, Gae Plus Yu has become Korea representative math workbook with annual sales of more than 400,000 copies and total sales over 40 million.
- Inspiration
- Visang designed the ‘Concept book' and ‘Drill book' with different features and colors as paired semicircles inspired by the concept of the 'circle' itself, which represents the completeness created from the two systematic learning books. When placed as a set, the two semicircles combine to form a single circle, showing the textbook's creative structural characteristics. In this way, the systematic learning effects of the two books demonstrates the significance of the brand essence 'Synergy Up.’
- Image Credits
- Visang Creative Design Lab, 2021.
- Patents
- Book bound with seperately attaced volume, Patent No.0557442, Visang, 2017, Korea.
Colors of Gae Plus Yu Math Workbook
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We create innovative educational materials that empower students to lead their own learning journey. With over 100 million workbooks sold, our systematic approach combines concept understanding with practical drills for effective mathematics mastery.
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