Silver Movie, Video and Animation Design · 2022
Future of Banking Explanatory Motion Graphics
by Moree Wu
- A' Design Award 2022 Silver Winner in Movie, Video and Animation Design
- Awarded April 15, 2022
- CLIENT: Julius Baer
- Estimated Number of Design Views: 44,860
- Verification code 426D6D67AC · Verify this award
About Future of Banking Explanatory Motion Graphics
Ms. Wu created this video for Julius Baer to explain the working method of their new digital product for their potential investor. From concepting, storyboard, style frames design to animation, she figured out how to visualize the difference between heavy workflow, digitalization and new era. She added visual metaphors to increase uniqueness. Creative thinking and techniques were utilized to create a video with a clear story narrative and visual attractions. This video showed the beautiful future the new digital product will bring.
Mengchao Wu's Future of Banking Explanatory Motion Graphics exemplifies the sophisticated visual language that has emerged at the intersection of information design, motion graphics, and financial sector communication. This representative frame demonstrates how contemporary designers translate abstract concepts of technological transformation and cognitive processing into accessible visual narratives. The work positions itself within a broader tradition of conceptual illustration that seeks to render invisible systems visible, drawing upon the established visual vocabulary of transit mapping pioneered in the early twentieth century while adapting these conventions for digital-age communication needs. The technical execution reveals mastery of vector-based illustration principles, with precise geometric construction serving expressive purposes rather than mere decorative function. The chromatic strategy proves particularly noteworthy, as the predominantly blue palette carries established associations with trustworthiness, technological competence, and institutional reliability essential for financial services communication, while carefully placed warm accents in yellow and coral prevent visual monotony and create hierarchical emphasis. The metaphorical framework equating human cognition with networked systems speaks to contemporary understandings of intelligence as distributed, connected, and dynamic rather than centralized and static. One might observe how the interior pathway complexity suggests the multifaceted nature of modern banking operations, where countless transactions and data flows occur simultaneously within sophisticated technological infrastructures. The work invites viewers to consider how financial services increasingly mirror the complexity of human thought itself, and how visual communication can bridge the gap between technical complexity and human understanding.
Press Kit
- Unique Properties
- Julius Baer approached Ms. Wu to create a motion graphic video to explain and promote their digital product for their potential investors. She produced a nearly two mins length video to emphasize the benefits of Digitization of Banking. This video used many visual metaphors, vividly told a story about how the product help people working more efficiently, more comfortably when they deal with banking problems. It also showed how the product helped to enter a new digital era with full enjoyment.
- Dimensions & Packaging
- 1920 x 1080 HD Video
The whole video is created by a computer. Many new technologies(Adobe suite, the way I collect references, etc) helped me achieve ideas that would have taken a lot of time in a traditional way. - Tags
- Motion Graphics, Animation, Cel Animation, Styleframe, Video
- Production Technology
- Storyboarding, Conceptual Visualization, Storytelling, Graphic Design, Illustration, Motion Graphics, Cel animation, AE Animation
- Design Challenge
- The hardest part of this project for me is time management. It's not easy to work storyboard, design, animation all by myself with tons of communications between clients and I. By solving this problem I used the "GTD(get things done)" method and it helps me to finish the whole piece in an efficient way.
How to create a clear storytelling structure with interesting visual metaphors is another big challenge. After a lot of research work with a huge amount of references, the end result was a very satisfying one for both the client and myself. - Project Duration
- The project started in December 2019 in New York and finished in March 2020 in New York.
- Operation Flow
- All my commercial projects start with communication with clients. The client and I settled down the script before creating the storyboards. Storyboards need to decide the storytelling structure, narrative clarities, and camera movement. Then I started design styleframes for every shot. In this phase, I needed to make sure each styleframes were visually attractive without misunderstanding. After the design phase, the animation was executed. Everything came to life and came together as a whole piece at the moment.
- Research
- This is a video about "digitalization", I needed to collect a lot of information from other animations and infographics on how data works and how they being transferred. In the meanwhile, the comparison between the look of some tools in our real life and the look of them in the digital world(UI) also inspired me. In addition, the look and the behaviors of office workers(especially ladies) helped me create the characters in this video.
- Inspiration
- All great user interfaces from different apps and how they are using digitalization to help people live an easier life is one of my biggest inspirations. I learned to use camera movement to tell a story and how to build a clear story through efficient storytelling from all beautiful animations and motion graphic videos. When I did designs, I always got inspired by minimalist modern art.
- Image Credits
- Image #1: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
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