Silver Jewelry Design · 2021
Front Bracelet
- A' Design Award 2021 Silver Winner in Jewelry Design
- Awarded April 15, 2021
- CLIENT: Ela.store
- Estimated Number of Design Views: 33,115
- Verification code 0C85466687 · Verify this award
About Front Bracelet
Front is a bracelet collection designed to be understood when viewed from the front. Each bracelet forms a complete circle, and the lines that create the decoration intersect with the outer circle. The decoration is placed inside the band rather than on the outer surface, so the sizing differs from usual standards. Each piece is symmetrical on the vertical axis and asymmetrical on the horizontal axis. The bracelets are produced by three-dimensional design and printing of a wax mold, followed by casting in silver. The result is light and durable for daily use.
Press Kit
- Unique Properties
- In the FRONT bracelets collection, as the name implies, to comprehend the design of the work, it has to be observed face front. The general state of the work is in the form of a complete circle, and the lines that form the decoration of the bracelet intersect with the outer circle.
- Dimensions & Packaging
- Weight of bracelet 1: 13.03 grams diameter: 69.45mm elevation: 3 mm thickness: 1.5 mm pipes size: 1.35 mm.
- Tags
- Fine jewelry, Bracelets, Poetic, Jewelry, Ela.store, Front bracelet
- Production Technology
- Pair of 3D-designed and 3D-printed wax mold and cast silver bracelets with the best available material (s925).
Variable in every metallic material: gold, steel, silver, platinum, or different plating in every possible color. - Design Challenge
- The most challenging and frustrating part in designing the bracelets, In contrast to other fine jewelry that has their decorations on the outer surface, this collection has internal and interlacing decoration which causes this obstacle makes it harder to scale the final product fit on the wrist.
The next problem was due to the 3D cast making. As for having several 3D printing methods the most important factor for choosing wax modeling was accuracy which in other cases cause the internal lines to overlap.
In addition to 3D prints and casting operation was which materials to use as filaments, for instance, plastic-based filaments (ABS/PLA) wouldn’t make it through the heat casting process and would stick to the product causing impurity in the final product. But SLA wax modeling technique won't cause problems as the wax would evaporate in the contact of extreme of kiln leaving the hot cast empty of any other materials resulting in a pure product. - Project Duration
- The idea of the project stroke the mind of the designers in Nov 2019 and by Dec 2020, the production steps were completed in Tehran, Iran.
- Operation Flow
- Lightweight, durable for everyday use. Chic and stylus.
- Research
- Sohrab Sepehri had a major idol role in designers' life, so they felt a need to pay back in their own ways. As for their adoration towards all his life works, they felt an existential love for "the footsteps of water", they set their minds to build a relationship with the blank verse and their works. In order to establish a balance between the work and the blank verse, designers animated Sohrab's lifestyle of simplicity, modesty, and receptivity.
- Inspiration
- The FRONT collection is inspired by a poem of a great Persian poet, Sohrab Sepehri, acknowledged worldwide for his paintings, in Iran he was known for his blank verses. His poem, named "The footsteps of water", points out the necessity of changing the point of view toward all phenomena: "Wash up the eye, See the otherwise"; this verse is the foundation of this design. The designer, inspired by the blank verse, strongly believes that point of view is much more essential than perception itself.
- Image Credits
- Photographer and Videography: Tina Tinati 2021
Colors of Front Bracelet
Get Front Bracelet
Poetic Luxury Jewelry Collection
We create exquisite jewelry pieces inspired by Persian poetry and contemporary art. Each design embodies a unique narrative, handcrafted in precious metals with meticulous attention to detail. International award-winning craftsmanship meets timeless elegance.
G0E26 ShopGrand Interview about Front Bracelet
My approach to jewelry is to completely ignore what it's supposed to be and treat it as limitless sculpture. Function comes second. With most jewelry, you can easily trace the designer's predictable steps, but I refuse to be limited by that.For the Front Bracelet, I challenged the common structure. Bracelets are almost always designed from top view, starting with a rigid circle. I flipped that and designed from the front view, starting with dynamic, intersecting lines. The circle doesn't define the design; it’s simply there to hold the lines together.This ties directly to Sohrab Sepehri’s 'The Footsteps of Water.' His philosophy of 'washing our eyes to see things differently' drove my shift in perspective. The crossing lines mimic the free, unpredictable flow of water, while the circle acts merely as the quiet riverbank holding the art in place.
When jewelry is treated merely as a commercial product, decoration stays flat on the surface—it becomes a superficial skin. Because I view jewelry as a pure, three-dimensional sculpture, I don't recognize a strict 'inside' or 'outside.' I see a total volume.Breaking away from surface ornamentation was a natural consequence of my decision to design the bracelet from the front view rather than the traditional top-down view. By focusing on how lines intersect and weave through space, the decoration inherently became internal and interlaced. It forces the viewer's eye to look through the piece rather than just at it.
Water never flows the same way twice; it is constantly changing shape as it moves forward.By keeping the horizontal axis completely asymmetrical, the piece transforms entirely depending on how you look at it. If you view it from the top, the bottom, or the side, the geometry changes. I wanted to ensure the sculpture remains dynamic and alive, never settling into a single, predictable form.
Because my design philosophy demands that I completely ignore manufacturing limits during the initial sketching phase, the early forms were incredibly intricate, featuring interlacing internal paths that traditional jewelry molds simply could not handle.3D printing was not just a convenience; it was the only way to liberate these complex, fluid geometries. The technical obstacles shaped the final design by forcing a perfect marriage between eras. Modern 3D wax printing gave us the freedom to create the uninhibited, crossing lines, while traditional hand-casting and meticulous manual polishing gave the silver its human warmth. The key insight I gained is that technology shouldn't replace traditional craftsmanship it should be used to free it from its historical limitations.
Commercial jewelry is usually passive; a classic bracelet sits on the wrist and requires no effort to understand. The Front Bracelet actively demands a pause. It forces the viewer to look at it face-front to comprehend how the internal lines cross through space. This is Sepehri’s famous line, 'We should wash our eyes, we should see things differently,' brought to life as a physical object. You cannot understand the truth of this sculpture with a passing glance from a traditional top-down view. By altering the required angle of observation, the piece challenges the viewer to break their daily routines and engage in a deeper, more intentional moment of discovery.
If you worry about the constraints of the wrist too early, you inevitably fall back into traditional, uninspired geometries. I designed the crossing lines as a pure sculpture first.Once the artistic form was locked in, I treated wearability as an engineering puzzle to solve inside that form. Because of the internal details, the dimensions naturally diverged from standard industry sizing. But the interlaced internal elements actually allowed me to hollow out sections to perfectly balance the weight of the silver, while the outer circle was precisely engineered to secure the wrist without disrupting the external, sweeping lines.
Too often, incorporating cultural heritage into design is reduced to merely copying ancient motifs, patterns, or calligraphy and placing them on a modern surface. To me, true heritage is about inheriting a philosophy, not just a visual cliché.Sohrab Sepehri’s poetry provided the philosophical soul of the piece: the concepts of continuous flow, breaking boundaries, and seeing the world 'otherwise.' Modern minimalism provided the structural toolkit clean lines, geometric precision, and a refusal of unnecessary decoration. The fusion isn't a superficial aesthetic; it’s a deeply Persian philosophy expressed through a contemporary, architectural language."
The most profound discovery was learning the value of empty space. On a digital screen during the 3D modeling phase, you tend to focus entirely on the solid material—the lines of silver. But during the year-long process of physical prototyping, I realized that the negative space and the shadows cast inside the bracelet were just as crucial as the metal itself.As light passed through the front-facing lines, it created shifting patterns on the wearer's skin. I learned that in concept-driven jewelry, what you leave empty can be just as emotionally powerful as what you fill with solid material.
The choice of material alters how light behaves across the horizontal asymmetry, demonstrating that a single form can tell entirely different stories depending on the medium. If executed in yellow gold, the warmth deepens the shadows within the interlaced internal lines.
The collection has already grown to include more than six distinct designs, and it serves as an ongoing playground for this philosophy. Each piece is an independent trial in form. I am experimenting with entirely different geometric languages some designs rely on fluid, sweeping lines, while others challenge the strict boundaries of circles and sharp squares.However, no matter how much the geometry shifts from piece to piece, every single design strictly respects the core philosophy: it must be viewed and experienced from the front.