Silver Interior Space and Exhibition Design · 2023
Flava Plywood and Veneer Showroom
- A' Design Award 2023 Silver Winner in Interior Space and Exhibition Design
- Awarded April 15, 2023
- CLIENT: Flava
- Estimated Number of Design Views: 15,948
- Verification code 6BD38B91C3 · Verify this award
About Flava Plywood and Veneer Showroom
A mix of segregation and connectivity. Keeping the openness of the floor intact, all feature elements are strategically planed to create series of discussion pockets. The store is designed on fractal behavior that explores the concept for sequencing the space that is both immersive and sculptural. The space promotes a very strong sense of design while leaving a stage for the products that are being displayed.
Silambarasan Ganapathy's award-winning interior for the Flava Plywood and Veneer Showroom represents a distinguished achievement in contemporary retail exhibition design, wherein the very materials offered for sale become the medium for an immersive architectural statement that transcends conventional showroom typologies. The design demonstrates remarkable sophistication in its transformation of ceiling plane into sculptural landscape, employing angular timber veneer panels arranged in faceted geometric configurations that appear to cascade and fold through space with crystalline precision. This approach suggests affinities with parametric design methodologies and computational form-finding while maintaining the warmth and tactile appeal inherent to natural wood materials. The chromatic strategy reveals considered restraint, establishing a dialogue between the honeyed amber tones of the featured veneers and the cool gray architectural envelope, while strategic introduction of sage green upholstered furnishings provides chromatic punctuation without competing with the material showcase above. Particular technical accomplishment emerges in the lighting design, where integrated linear LED elements trace the geometric armature with luminous clarity, simultaneously revealing the faceted structure and creating an atmospheric constellation effect that animates the space with warm radiance. The compositional organization guides visitors through a carefully choreographed spatial sequence, from the intimate seating area at left through the dramatic ceiling installation toward the reception desk and wall-mounted display zone at right, where angular veneer panels echo the overhead language at human scale. The pentagonal aperture admitting natural light demonstrates sensitivity to the interplay between artificial and daylight illumination, allowing material qualities to reveal themselves under varying conditions. This showroom invites consideration of how commercial environments might elevate material presentation from mere display to experiential architecture, transforming the act of material selection into an encounter with spatial poetry.
Press Kit
- Unique Properties
- FLAVA is a Plywood & Veneer showroom, located in the midst of an industrial hub primarily allocated to the Timber & Plywood business of Bangalore, India.
The concept involves a blend of segregation and connectivity. Keeping the openness of the floor intact, all feature elements are strategically planned to create series of discussion pockets. The whole Interior is sculpted in a Monochromatic canvas that meticulously varies in surfaces & forms, while dissolving the boundaries between all the surfaces (Wall, Floor & Ceiling). The space promotes a very strong sense of design while leaving a stage for the products that are being displayed. - Dimensions & Packaging
- The design brief was to create a two level showroom with distinguishable Visual identity providing a clean & flexible space to accommodate maximum display at any given point while focusing on their core product (Birch Plywood). The 3500.Sq.ft showroom spreads across two stacked floors & a stockyard at the rear. The whole Voronoi surface at the Ground floor & Feature Elements were made out of Birch Plywood. The retail space has been specifically designed for the display of veneer and interior products, utilising a narrow selection of materials including Birch plywood for the walls and ceiling, as well as grey Epoxy for the flooring, which have been consistently incorporated throughout the project.
- Tags
- #retaildesign #interiordesign #showroom #parametric #greyinterior #Contemporarydesign #computationaldesign #lasercut #furnituredesign
- Production Technology
- “FLAVA” proved to be immensely advantageous, allowing for greater control over the design process and the potential to iterate quickly and efficiently.
The ability to map the Voronoi cells on the ceiling is a great example of how the use of parametric design tools can enable architects to explore complex geometries that may not be possible through traditional design methods. The focus is kept on materials and fabrication techniques, and by prioritising these aspects, we were able to create a design that was both feasible to fabricate and aesthetically pleasing.
The use of parametric design also allowed for precise control over the fabrication process, which is essential for ensuring that the final product meets the desired specifications. - Design Challenge
- Due to the complex geometry, Innovative point co-ordinate system for construction on site was used. The subdivision of each surfaces was controlled and optimised to fit material sizes and costs. The project vision called for a complex space to be constructed by a local team. But, the project timelines and budgetary constraints proved to be a hurdle, as they were not in sync with the project's vision. To overcome this challenge, a high level of technological expertise was required for design, resolution, development, fabrication, and assembly of the space.
- Project Duration
- Flava Started in December 2021 in Bangalore, India and completed in May 2022.The store design has received recognition across various platforms.
- Operation Flow
- “A mix of segregation & connectivity”. Keeping the openness of the floor intact, all feature elements are strategically planed to create series of discussion pockets. The store is designed on fractal behaviour that explores the concept for sequencing the space that is both immersive and sculptural. The “Fractal Voronoi” was imagined in the ceiling as a system that divides the space into sub-spaces in an organic way. The whole Interior is sculpted in a Monochromatic canvas that meticulously varies in surfaces & forms, while dissolving the boundaries between all the surfaces (Wall, Floor & Ceiling). The ceiling engages a tessellated dynamic geometry that spreads all along the main space at the lower level, further taking over other areas near reception and even upper level. The integrated lighting system elegantly concealed in the tessellated ceiling embraces the unexpected experience. The inter connected first floor leads in to a lounge area with a characteristic backdrop acting as the focal point of the space. This dramatic sculptural birch plywood installation with the fractal pattern in a much simplified version, and the wooden lattice detailed ceiling above it provides a physical & tactile connection to the customers. A limited palette of materials comprised of Birch plywood for wall & ceiling, grey Epoxy for flooring are used through out the project.
- Research
- The design of the project demanded innovative and sustainable solutions that could improve spatial performance by considering intrinsic environmental geometries, social behaviours, urban implications, and programmatic flows. In order to achieve an organic aesthetic, the ceiling employed Voronoi tessellations at various scales. To facilitate this design, a form-generation process was developed that was grounded in natural forms. This process involved the use of algorithms to compute Voronoi diagrams, which presented a challenge in terms of concretising mathematically abstract forms.
- Inspiration
- Our main aim was to detach “FLAVA” experientially from its harsh industrial surrounding & to create a space with assertive architectural presence while being elegant & enabling a flexible space for the products to be displayed. The approach to the design was experimental in nature, with the aim of providing end users with an immersive and sculptural experience.
- Image Credits
- Photographer : Yash Jain
Fabrication : Imagineering