Gold Interior Space and Exhibition Design · 2021
Family Maison Sales Center
by Bill Xiong
- A' Design Award 2021 Gold Winner in Interior Space and Exhibition Design
- Awarded April 15, 2021
- CLIENT: DaJa
- Estimated Number of Design Views: 17,073
- Verification code F70BA56CD2 · Verify this award
About Family Maison Sales Center
Family Maison is a sales center located in the Pilot Free Trade Zone of Fengxian District, Shanghai. The interior covers 987 square meters and was completed in December 2020. The design applies the folding, cutting and deconstruction of geometric forms. Lines are minimal and continuous, and they spread through the space to form surfaces. A sculptural suspended ceiling is placed above the sand table area. Bronze and stone carvings and a large art installation are used. The intent is a futuristic, artistic and experimental exhibition space.
Within the distinguished lineage of contemporary interior design that merges architectural boldness with optical sophistication, Family Maison Sales Center by Mysterious Designer emerges as an exemplary achievement in spatial experience creation, having received recognition with the Golden A' Design Award in Interior Space, Retail and Exhibition Design. The work demonstrates a commanding synthesis of op-art principles with functional commercial architecture, creating an environment that transforms the conventional sales center typology into an immersive sensory journey. The designer appears to have drawn upon the legacy of kinetic and optical art movements, translating two-dimensional visual phenomena into three-dimensional architectural expression through the remarkable ceiling installation that dominates the space. Technical accomplishment is evident throughout the precisely executed linear elements that maintain consistent rhythm while shifting orientation across the ceiling plane, creating zones of visual energy that guide visitor movement and attention through the volume. The chromatic restraint employing exclusively achromatic values speaks to a sophisticated understanding of how extreme contrast can generate spatial drama without chromatic complexity, while the subtle integration of verdant elements in the architectural display provides calculated relief from the monochromatic intensity. One might observe how the interplay between the geometric rigor of the ceiling treatment and the organic spherical forms of the pendant installation creates productive tension between mathematical precision and natural reference, perhaps suggesting the dialogue between structured development and organic community growth. The work invites contemplation of how commercial environments might transcend their transactional function to offer visitors moments of aesthetic wonder and spatial discovery.
Press Kit
- Unique Properties
- The project is located in the Shanghai Pilot Free Trade Zone, a rapidly developing new area in the southeast of Shanghai. The designer used cutting-edge modern design ideas, extracted the city's technological sense attributes, and carried out a brand-new deconstruction and reorganization of the interior space, breaking the shackles of the exhibition space. Create a futuristic, artistic and experimental exhibition space.
- Dimensions & Packaging
- 987 square meters
- Tags
- Sales Center, Interior, Modern
- Production Technology
- Large-scale art installation, bronze and stone carvings.
- Design Challenge
- The suspended ceiling above the sand table is a technical problem. It combines modern craftsmanship. Its shape is a re-deconstruction and reconstruction of the building. The final result has a sense of science fiction and shock.
- Project Duration
- The project is located in the Free Trade Pilot Zone in Fengxian District, Shanghai. It will be completed and put into use in December 2020.
- Operation Flow
- In the negotiation area, the points and lines gradually converge and relax, forming a surface in the space. The surface and light together constitute a flowing space, thus creating a unique artistic beauty and a harmonious space atmosphere.
- Research
- The designer radiates from a point in the space to inject life into the generation of points, lines and surfaces. The lines are minimal and powerful, spreading continuously, as if they are spontaneous life organizations. Together with the sculptures with oriental Zen, the reality and illusion in the space constantly interact and iterate, stimulating the perception and thinking of the viewer.
- Inspiration
- The folding, cutting, and deconstruction of geometric figures...Integrate contemporary architectural design language. Through the switching of materials and lines, the levels are progressive, creating a space atmosphere with a sense of science fiction. The suspended ceiling presents a sculptural outline to subvert the stereotypes, and the lines are minimal and powerful, creating an environment full of dynamic lines without edges and corners.
- Image Credits
- All Images : Photographer Zheng Yan, 2020.
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