Platinum Car and Land Based Motor Vehicles Design · 2024
Exeed Es Electric Vehicle
- A' Design Award 2024 Platinum Winner in Car and Land Based Motor Vehicles Design
- Awarded April 15, 2024
- CLIENT: Exeed
- Estimated Number of Design Views: 1,421,187
- Verification code A034F46A62 · Verify this award
About Exeed Es Electric Vehicle
Exeed Es is an electric vehicle designed for comfortable driving and riding. The exterior takes inspiration from the motion of wind, with a wide front face, a low chassis and a streamlined waistline. Such forms help achieve a drag coefficient of 0.205 and acceleration from 0 to 100 kilometres per hour in 3.7 seconds. The interior lines resemble flowing water. Ambience lights with 256 colours run along both sides and across the centre console, and can change with music. Materials include bio based polycarbonate, crystal panels and natural linen fibre seat backs.
The Exeed Es Electric Vehicle emerges as a distinguished exemplar of contemporary automotive design philosophy, wherein the imperatives of sustainable mobility find harmonious expression through sculptural form and refined material presence. This work participates in the evolving tradition of electric vehicle aesthetics that has emerged in the early twenty-first century, a design movement characterized by the liberation of form from the constraints of internal combustion architecture, enabling new proportional relationships and surface treatments that speak to technological transformation while honoring the emotional dimensions of automotive culture. The composition demonstrates remarkable technical accomplishment in the integration of functional aerodynamic requirements with expressive visual character, as evidenced in the continuous flow of the character line that originates at the headlamp cluster and sweeps rearward through the door panels, creating visual momentum even in repose. The chromatic selection of the serene blue metallic finish appears deliberately chosen to communicate environmental consciousness and technological sophistication, departing from conventional automotive palette expectations while establishing distinctive brand identity. The designers seem to have drawn upon the broader tradition of premium sedan design while introducing progressive elements such as the continuous front light signature and the dramatically tapered greenhouse, suggesting an awareness of contemporary trends toward visual lightness and technological expression. The presentation context, with its pristine white architectural elements and mirror-like floor surface, elevates the vehicle into the realm of design object, inviting contemplation of its formal qualities beyond utilitarian function. The interplay between the organic compound curves of the body and the geometric precision of the wheel design creates productive visual tension that rewards extended observation. One might consider how this work addresses the contemporary challenge of expressing innovation and tradition simultaneously, offering viewers an opportunity to reflect upon the evolving relationship between mobility, technology, and aesthetic experience in an era of environmental transformation.
Press Kit
- Unique Properties
- Exeed Es is a new exploration of Exeed in the field of electric vehiclEs, aiming to offer users a comfortable experience, from cabin space, life space, and to mental space. Considering the demands of users for a more comfortable experience and their aEsthetic preferencEs for lEss is more, Exeed Es draws inspiration from the motion of wind and the flowing of water while also focusing on scientific dEsign, conveying a lifEstyle advocated by Exeed, namely rooted in nature, devoted to comfort.
- Dimensions & Packaging
- product dimensions, 4945 mm x 1978 mm x 1480 mm
- Tags
- electric vehicle, comfortable drive and ride, aEsthetics of wind motion, melody of flowing water, smart cabin
- Production Technology
- bio based PC, DURABIO transparent bio based decorative strips for ambience lights, crystal decorative panels, double layer coating roof, natural linen fiber seat back, physical vapor deposition technology, electroplating technology, INS technology
- Design Challenge
- The challenge liEs in how to balance aEsthetics and functionality. The wide butterfly front face, low chassis, slick slender fast back style and streamlined waistline like butterfly wings, all dEsigned based on bionics, make Exeed Es like a nimble butterfly. Thanks to the dEsigns, the vehicle boasts an amazing ultralow Cd of 0.205, comparable to that of supercars, and can accelerate from 0 to 100km/h in just 3.7s, to show the idea of aEsthetics of wind motion and achieve elegance and dynamism.
- Project Duration
- The project was launched in China in the fourth quarter of 2023.
- Operation Flow
- The ultralow Cd, powerful engine and shock absorption system ensure high driving performance. The interior linEs rEsemble flowing water. The ambience lights with 256 colors are scattered along both sidEs and extend across the center console in a strip for an embracing effect, which can dynamically change according to music for a rich play of light and shadow. The space availability of 70.2 percent, smart seats, good audio and visual dEsign, etc. enable an immersive, comfortable experience.
- Research
- As environmental awarenEss risEs and the government extends policy support for new energy vehiclEs, the electric vehicle market in China is undergoing significant transformation. Yet, with the rapid expansion of the market, electric vehiclEs are largely homogeneous in terms of aEsthetics and functionality. Drawing inspiration from nature and blending art with technology, Exeed Es is a product with distinctive identity and excellent performance, injecting new vitality into the entire industry.
- Inspiration
- Exeed Es inspired by the motion of wind and the flowing of water aims to bring users visual and spiritual refrEshment. The dEsign team, centred on aEsthetics of wind motion and melody of flowing water, has creatEs unparalleled comfortable dEsign in interior and exterior through ultralow Cd, low NVH, and spacious space. The enhanced driving experience and smart riding experience allow users to immerse themselvEs in the world of Exeed Es.