Iron Graphics, Illustration and Visual Communication Design · 2021
Energy Logo and Brand Identity
by Edgar Jara
- A' Design Award 2021 Iron Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2021
- CLIENT: Edgar Jara
- Estimated Number of Design Views: 14,015
- Verification code F2FFC646AD · Verify this award
About Energy Logo and Brand Identity
Energy is a logo and brand identity created for a company that sells and distributes fuels for vehicles and industry in Paraguay. The symbol is built from a fraction of the letter e in the name Energy, arranged to form the blades of an engine propeller. The propeller suggests movement and links the brand to the automotive and industrial fields. The blade colors refer to the different types of fuel offered. The identity follows a minimal geometric style with high contrast. Horizontal and vertical versions are defined in a brand manual that sets out application rules.
Press Kit
- Unique Properties
- Energy's identity is presented through an imagotipo, whose objective is to represent the company's activity and its values.
Research and development achieved a concept of geometric design, dynamic and showy minimalist style. With an original look ingeniously constructed by a fraction of the typography (e) of the name energy forming the blades of the motor propeller that transcend movement and consequently energy.
In addition to the colors absolutely related to the field, they highlight the design with high contrast. - Dimensions & Packaging
- Horizontal Versión: in pixels width: 1000px X height: 288px, in Centimeters width: 35,27 cm X height: 10,15 cm
Vertical Versión: in pixels width: 710px X height: 492px, in Centimeters width: 25 cm X height: 17,38 cm - Tags
- Logo, Branding, Visual Identity, Graphic Design
- Production Technology
- The design methodology used, for the energy project was based on the analysis of automotive and industrial technology, once identified the common element a series of images of the different types of gears, wheels and propellers were collected, these served as a guide to generate the different options until achieving a graphic piece that communicates the essence of the name energy.
The sketches were sketched manually and then scanned and assembled in Corel Draw, once the approved final sketch was selected it was normalized and ran the color gamut in adobe Illustrator. - Design Challenge
- The project was a fairly big challenge, being the creation of a trademark for a new fuel distributor emblem whose national competitors and renowned internationalizations have been operating successfully for years in the country, so it had to be something really original and excellent in all its aspects.
The company sought to make brand identity unique and with a great stand out, so the idea of using a fraction of a name letter for the creation of the key element, would be the absolute guarantee of having a truly unique and original product. - Project Duration
- The project started in august 2020 and ended in november 2020 in Paraguay
- Operation Flow
- The Project includes an energy user manual and brand identity standards, which has a wide range of applications and registered possibilities, permitted and unauthorized uses, as well as the rules and guides that will give the brand a solid identification, the symbol has a high pregnancy that can be identified without the need to read the company name once positioned with an excellent marketing campaign.
- Research
- The Energy project required a strong brand identity to be visualized and recognized.
It was a large commercial project a commitment as well as a challenge to achieve a really good identity in a very competitive market.
After an arduous research task on various elements, inspiration finally arises and an original idea is achieved that represents the values of the company and the full communication of the name through a highly pregnant and solid imagotype. - Inspiration
- The source of inspiration for the brand design of this vehicle fuel marketer in Paraguay was its own name Energy. The quality that this name possesses is a well-known characteristic of movement, and as we all know energy can be used for the impulse of everything we know today. For this reason the main symbol is represented by the blades or propeller of an engine, thus giving it the character and meaning in a very visible way. Transmitting its link with the world of automotive and industry The colors of blades or propeller represent the different types of fuels offered by the company.
- Image Credits
- main image Mockups For Free - vectorforfree.com
image 1 Mockup Anthony Boyd Graphics
image 2 mockups-design.com/free envelope mockup
image 3 mockups-design.com/free envelope mockup
image 3 mockups-design.com/free envelope mockup
Colors of Energy Logo and Brand Identity
Design Interview about Energy Logo and Brand Identity
The fundamental principle is the creation of a logo that reflects and conveys the essence of the company name, Inspiration the blades of the engines found in most vehicles and industry.
The main objective of this work was to provide the company with a brand with a strong symbol, recognizable of great impact.
First, promote the award received nationally to strengthen the identity of the created brand and the quality of the work done.
Work from start to finish, including identity usage manuals took about 4 months
The design was commissioned by the company Grupo Crisma
This design is being used by the project contracting company
The gratification of having designed high-level marks that last the time.
For this particular project I had no external influences of specific designs or professionals.
Owners of self-combustion vehicles, electric vehicles and industry in general
The originality of the concept created from a part of the letter "e" of energy
The name was based on the main element of mobility that is energy and that I move absolutely everything in our environment
Adobe Illustrator, Photoshop
The isotype that represents the blades of an engine propeller
The project was entirely my competition
The technology in this design has a very important presence because it is through its shapes and colors represents the different types of fuels and energy supplies (automotive electricity) marketed for auto vehicles and the industry in general
Absolutely he design is influenced by extensive research into the elements that make up the activity of the contracting company and the target audience of the contracting company.
One of the main challenges was to incorporate several types of products marketed into a single generic concept that represents and pragmatically identifies the company's activity.
Through an invitation received via mail by A'DESIGN AWARD COMPETITION
With this particular work and managed to strengthen the research and development processes of the proposals by refining and redefining the concepts in a practical and very effective way.
The development of this particular project met all my expectations and that of all those who have evaluated participated in the approval process of the new brand.
I consider it a personal pride to have achieved with the international award that positions me as a top-level professional with assured quality and judgment.
I consider it a personal pride to have achieved with the international award that positions me as a top-level professional with assured quality and judgment.