Iron Interior Space and Exhibition Design · 2023
Ecovacs Store Identity Design
by Shenzhen Scene Aesthetic Design Co., Ltd
- A' Design Award 2023 Iron Winner in Interior Space and Exhibition Design
- Awarded April 15, 2023
- CLIENT: ECOVACS SI Design
- Estimated Number of Design Views: 9,787
- Verification code FDCCD85C44 · Verify this award
About Ecovacs Store Identity Design
Ecovacs is a retail store interior designed for intelligent robot products, covering 150 square meters. The store presents the theme of a better way of life through home scenarios in which technology and daily living are combined. Gradient blue dominates the main space, joined by warm wood grain and silver gray display shelves with a metal texture. Round shapes taken from the brand logo and the products are used as a visual language. A planned route guides visitors through demonstration, selling, experience and scenario areas. The store opened in China in 2022.
Press Kit
- Unique Properties
- This project is an offline retail store for Ecovacs, which themed with a better way of life. Based on the brand mission of Robotics for All, the designers of the project explored the intimate relationship between robots and humans and built this experiential retail space which guides feelings and touring routes of customers in different scenarios and meet their experience and consumption needs.
- Dimensions & Packaging
- 150㎡
- Tags
- New retail model,Immersive experience,Future home scenarios,robots; Humanistic
- Production Technology
- 1. Gradient blue dominates the main visual space. Combined with the warm color wood grain and silver gray, metal-textured display shelves, the main space creates a futurist vibe and narrows the distance between the space, products and customers.
2. The designers use round shapes extracted from the brand logo and products as the visual language to keep the unity and consistency between the main brand elements and space design, and enhance the visual memory of customers. - Design Challenge
- This project represents an exploration of new retail stores for robot products. The design team sets up home scenarios in the futurist looking space and creates elaborate moving paths to simulate the application of the products in real life. In addition, it creates a home atmosphere to guide feelings and touring routes of customers, highlighting the emotional bond between robots and man.
- Project Duration
- The project began in January 2022 and was launched in China in June 2022.
- Operation Flow
- Carefully designed moving line in six aspects: browsing, touring, checking, resting, thinking, moving.
Product demonstrations on both sides of the entrance to attract customers;
Product selling area and display area for customers to tour around and browse;
Product experience area to attract customers to stop and watch product demonstrations, allowing them to sit down for deeper communication;
Scenario section shows the scenes of product use in the home, creates demand and facilitates purchases. - Research
- As part of Ecovacs strategic planning, the optimization and upgrading of offline stores, including enhancing immersiveness and creating interactive service and purchasing experience for customers, are highly emphasized by ECOVAC. Through careful renovation, the company manages to create a platform for customers to experience its intelligent robot products. Tech fans can now feel the charm of robotics and the benefits it brings for families by experience the products directly.
- Inspiration
- Ecovacs believes that robots are our partners and intimate friends who will bring us a better way of life. The company hopes humans can develop together with robots to achieve extraordinary value. In this connection, the project starts by probing into the relationship between man and robots, and narrows the boundary between technology and mankind by creating futurist home scenarios where life and technology are harmoniously integrated.