Bronze Graphics, Illustration and Visual Communication Design · 2017
DuePiùTre – Più Che Hamburger Visual Identity
- A' Design Award 2017 Bronze Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2017
- CLIENT: Ferrariodesign
- Estimated Number of Design Views: 15,619
- Verification code 0341B578BE · Verify this award
About DuePiùTre – Più Che Hamburger Visual Identity
DuePiùTre is a small bistrot offering Not just Hamburgers, but also pastrami and beer can chicken, all revisited with fresh and genuine Italian products. The bulldog was chosen because during the First World War it was the mascot of the United States Navy, and because it is the pet dog of one of the bistrot’s partners. To compensate for the invented name of the place, the design includes a chef’s hat for the bulldog and a pay-off that try to convey the idea of an establishment offering food in a more direct way.
Press Kit
- Unique Properties
- DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
- Production Technology
- The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
- Design Challenge
- The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
- Project Duration
- The project started in April 2015 in Milano and is going on now concerning social and communication
- Inspiration
- A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
- Image Credits
- Fotoforma