Silver Graphics, Illustration and Visual Communication Design · 2021
Diplomatic Relations Visual Identity
- A' Design Award 2021 Silver Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2021
- CLIENT: Salvita Design
- Estimated Number of Design Views: 41,944
- Verification code 5974802F35 · Verify this award
About Diplomatic Relations Visual Identity
Diplomatic Relations is a logo created for the German Embassy in Vilnius. The design symbolizes the ties between Lithuania and Germany. Inspired by the tricolor national flags, three check marks were drawn for each country in the colors of its flag. The marks run as two parallel sides, like train tracks that move apart and then come together again. The red check marks are combined to represent friendship and unity. The colored symbol is placed on a white background and can be applied to stationery, outdoor advertising and corporate gifts. Repeating the symbol in a line forms a pattern.
Press Kit
- Unique Properties
- The logo was created for the German Embassy in Vilnius to symbolize diplomatic relations between Lithuania and Germany. Inspired by tricolor national flags, three check marks were created for each country using the colors of their flags. The marks represent two parallel sides, like train tracks heading in opposite directions, but coming back together again and being connected. The red check marks are combined, representing friendship and unity between the two countries.
- Dimensions & Packaging
- To enhance the visibility of the logo and keep original colors, it was decided to use a colored symbol on a white background.
- Tags
- Logo, symbol, visual identity, branding, corporate identity, graphic design, Salvita Bingelyte, Salvita Design, Lithuania, Germany
- Production Technology
- The symbol of Lithuanian German cooperation is easily applied to stationery, outdoor advertising and corporate gifts. Combining more symbols in one line creates a pattern that can be used in many places.
- Design Challenge
- After drawing numerous symbols, it finally came to a modern and memorable logo design which will be used by the German Embassy in Lithuania for its external communication, events and promotional goods.
- Project Duration
- Started in January 2021 and finished February 2021 in Vilnius, Lithuania.
- Operation Flow
- The symbol highlights the relationship between the two countries by visually uniting the colors of their flags. The logo reflects the moment when two countries diplomatically unite, moving forward together into the future. The colorful marks provide a dynamic symbol, expressing the multifaceted relationship between Lithuania and Germany.
- Research
- A national flag is the most easily recognizable country symbol, so while searching for similarities between the two countries, the same patterns stood out in their flags and it was decided to find symbols that could seamlessly utilize these patterns, hence the check marks became a logical design solution.
- Inspiration
- Lithuania and Germany are connected by a long, rich history. Bilateral relations between the two states existed from 1918 and again since 1991 when Lithuania regained its independence just a few months after the reunification of Germany and diplomatic relations were restored.
- Image Credits
- Erin Hope Stevens (Copywriter)