Dahua Jardin De Longchamp Sales Center

Press Kit

Unique Properties

The LED screen at the property model area satisfies the basic function of display. A flexible and lively giraffe installation beside it pops its head out, adding playfulness to the space.
The resting area is in tune with the overall design style. The space is strewn with cute artworks, which echo the colorful life in fairy tale.
In the kids' activity area, the designer uses the three elements of sky, fairy tales and ocean. Cartoon elements and modern elements are combined and reinterpreted here.

Dimensions & Packaging

With the design theme of childhood dream, the project shapes a fantastic dreamland that brings everyone here back to the childhood. A series of sculptures and installations related to the theme are integrated into the space. Several small concepts such as Dream Seeking Tour, White Dream, City of Sky and Dream Corridor are connected and form the spatial theme. Upon entering the space, people are accompanied with an illusion of traveling through time and space and spontaneously immersed in it.

Tags

Sales Center, Childhood dream, Arc shape, Bubble elements, Castle

Production Technology

Klein blue and white colors are perfectly matched, producing harmonious visual effects. The striking Klein blue becomes the visual focus of the whole space, while the white shade injects purity into it.

Design Challenge

Almost all fairy tales involve unconstrained aesthetic taste and infinite imagination, which help to improve spatial vibe with details. Distinct from angular and cold design expressions, arc shape can better protect kids. The round form of castle visually presents a circular space, appearing like a dream castle in the West. The dramatic division of light and shadows realizes a sensory experience that interweaves solidness and void. All of above are challenges faced by this project.

Project Duration

Started in April, 2020;
Completed in August, 2020;
Location: Lane 36, Jinqiu Road, Baoshan District, Shanghai, China

Operation Flow

The overall space adopts a large area of light tones and adds bright Klein blue. Based on it, we integrate the theme concept of childhood dream into the space. The concept is rhythmically injected by flowing circulation routes. A group of white bubble installations at the entrance takes people to a childhood dream journey. The large sculpture and the round sofa in Klein blue in the negotiation area endow the space with both fun and functions.

Research

Participants: Yang Ting, Yu Meiling, Yan Linan, Ning Mengshi, Du Xinrui

Inspiration

The designers unfolded a guided tour of fairy-tale scenes, and explored the wonderful world in the eye of kids. With a series of fantastic scenes, the space is turned into dreamland that brings people back to childhood.
The designers integrated children's favorite bubble elements into all areas, at which well-arranged ball installations were dispersed and connected. The creative combination of circles and matrixes help build a castle for both adults and children to explore the unknown world.

Image Credits

Ye Chunhui

Colors of Dahua Jardin De Longchamp Sales Center

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