Bronze Graphics, Illustration and Visual Communication Design · 2022
Crcrta Corporate Identity
- A' Design Award 2022 Bronze Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2022
- CLIENT: Communication University of Zhejiang
- Estimated Number of Design Views: 10,405
- Verification code F7767B8508 · Verify this award
About Crcrta Corporate Identity
Crcrta is a corporate identity designed for the Chinese Research Centre for Radio and TV Art, a government department. The logo combines graphics and text. The colour scheme uses the three primary colours of television, red, green and blue. A camera symbol is formed by three geometric shapes. Two rectangles refer to filters and paper used in the radio and television industry. The triangle refers to a lens or a speaker. The letters CRCRTA pass through the graphic from left to right to express the idea of communication. The identity has no fixed size and can be scaled to suit different media.
Press Kit
- Unique Properties
- Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
- Dimensions & Packaging
- This visual design has no fixed size, and can be used according to the size of the media and packaging.
- Tags
- Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
- Production Technology
- The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
- Design Challenge
- The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
- Project Duration
- The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
- Operation Flow
- The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
- Research
- The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
- Inspiration
- The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.