Gold Interior Space and Exhibition Design · 2020
Bluetown Taohuayuan Experience Center
by Feng Xu
- A' Design Award 2020 Gold Winner in Interior Space and Exhibition Design
- Awarded April 15, 2020
- CLIENT: Hangzhou Branchof Zhejiang Zhonghui Huachen Architectural Design Co., Ltd.
- Estimated Number of Design Views: 16,343
- Verification code 6536D42D8C · Verify this award
About Bluetown Taohuayuan Experience Center
Bluetown Taohuayuan is an experience center and sales office covering 3620 square meters. The interior uses wood finishes and marble as the main materials, with natural wood tones and light gray colors. Simple and flowing lines outline a calm and functional space. Oriental aesthetics are combined with modern art, so the interior offers modern comfort while keeping the solidity of classical architecture. Dark red solid wood flooring is matched with minimalist tables and chairs in the negotiation area. Decoration is kept limited in order to highlight the function of each space.
The Bluetown Taohuayuan Experience Center by Feng Xu exemplifies the sophisticated integration of heritage architectural vocabulary with contemporary spatial design, creating an immersive environment that transcends conventional exhibition typologies. The design appears to draw upon deep traditions of Eastern architecture, most notably in the elaborately coffered ceiling whose diamond lattice pattern evokes historical precedents of ceremonial halls and temple interiors while employing thoroughly modern materials and illumination strategies. This ceiling treatment functions as both structural celebration and symbolic canopy, its warm timber tones and precisely integrated lighting suggesting a protective firmament above the gathering space below. The central geometric void, with its layered triangular frames surrounding an elliptical form, invites interpretation as a contemporary reinterpretation of cosmological diagrams or mandala configurations that have long organized sacred and significant spaces across numerous cultural traditions. The material palette demonstrates remarkable restraint and sophistication, balancing warm organic elements such as timber paneling against cool mineral surfaces including the luminous marble flooring, achieving a chromatic harmony that feels both timeless and distinctly contemporary. The positioning of the architectural scale model as the central focal element transforms what might otherwise serve merely functional purposes into an almost devotional presentation, elevating the vision of community into worthy subject for contemplation. Wall treatments incorporating subtle ink-wash landscape murals reference classical painting traditions while maintaining contemporary minimalist sensibilities, suggesting dialogue between past artistic achievement and present creative innovation. The experience center succeeds in creating what phenomenologists might term a threshold space, an environment suspended between quotidian commerce and elevated aesthetic experience, inviting visitors to pause, look upward, and contemplate possibilities. One might consider how architectural spaces shape our receptivity to ideas, and how this particular environment prepares visitors emotionally and intellectually for engagement with visions of future dwelling.
Press Kit
- Unique Properties
- The whole project takes the food and security industry as the core, and integrates delicacies, cultural tourism and health care into one. Its architectural design concept inherits the Chinese cultural context, integrates the poetic pastoral style, and combines contemporary fashion art to create a new urban complex with elegant taste, long history and tranquil style.
- Dimensions & Packaging
- The project covers a total of 3620 square meters. The decoration style continues with the consistent solid wood style while changing slightly. The interior layout takes the "if not necessary, do not increase the entity" as a basic concept, abandons all gaudy decoration, the commerce developed to get incisively and vividly the minimalist style, give a person a kind of elite, spell able, sedate feeling, exactly highlight the space function.
- Tags
- Interior, Commercial, Sales Center, Modern, Elegant, Simple, Oriental Aesthetics, Yulin, Bluetown, Taohuayuan
- Production Technology
- On the table and chair choice and color consideration, the dark red solid wood flooring and business minimalist tables and chairs are a good match, which makes the modern business style of the entire negotiation area perfectly natural.The intertwined use of ancient and modern elements does not have contraband feeling however.
- Design Challenge
- The modelling radius of the ceiling is nested, square box is raised and dome is sunken, the type that combines Yin and Yang, the meaning of reason eight diagrams, say that means to point to a round heaven, all round ornament is with strewn at random square, clever embed lamplight, look like a star at first glance go all over the board, imply the meaning that the star divides nine earth.
- Project Duration
- The project started in July 1, 2018 in Gao'an and finished in January 10, 2019 in Gao'an.
- Operation Flow
- Several design details well reflect the designer's outstanding ingenuity of ancient and modern. The metal handicrafts placed outside the negotiation area are very modern and avant-garde, but in terms of color and hollow style, they can complement the surrounding wood finishes, without mark of axe carve chisel, this attempt will be classical implicative inside collect and modern enthusiasm bold and unrestrained perfect union.
- Research
- Gao'an is located in the north of central Jiangxi province. It was built in the Han Dynasty and has a history of more than 2,000 years.. The completion of the Bluetown Taohuayuan project has injected new vitality into this historic city. This project base is adjacent to Nanchang, the provincial capital in the east, and the Shanghai-Kunming high-speed rail in the north, with unique geographical advantages and unsurpassed commercial potential.
- Inspiration
- The interior design of the sales office inherits the overall style of the project. It uses wood finishes and marble as the keynote, gives priority to color with the original color and high ash, with concise and fluent line draw the outline a sense of atmosphere and capable space. At the same time, Oriental aesthetics and modern art are boldly combined to make the overall space not only have the comfort of modern homehold, but also retain the massiness of classical architecture.
- Image Credits
- Image #1: Photographer Zenbin Liu, Sand Table Area, 2019.
Image #2: Photographer Zenbin Liu, Reception Hall, 2019.
Image #3: Photographer Zenbin Liu, Indoor Landscape, 2019.
Image #4: Photographer Zenbin Liu, Water Bar, 2019.
Image #5: Photographer Zenbin Liu, Negotiation Area, 2019. - Patents
- Copyrights belong to Feng Xu, 2019.
Colors of Bluetown Taohuayuan Experience Center
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