Iron Graphics, Illustration and Visual Communication Design · 2020
Blessing Gifts Blessing Envelope
by Weiquan Long
- A' Design Award 2020 Iron Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2020
- CLIENT: China's Guangdong province environmental protection publicity and education center/ The brand of YEAH EP
- Estimated Number of Design Views: 9,975
- Verification code 9C7F7A9CBB · Verify this award
About Blessing Gifts Blessing Envelope
Blessing Gifts is a red envelope design created for the Chinese New Year of the Monkey. The envelope is made of green paper and measures 85 by 165 millimeters. The illustration shows a monkey whose face is formed by a walking cloud, the cartoon character of an environmental education brand in Guangdong, China. The design name refers to a Cantonese expression that means very good. Slogans and illustrations combine New Year greetings with a call for environmental care. The envelopes were given free of charge to companies and to individuals.
Press Kit
- Unique Properties
- "YEAH EP" brand cartoon is a walking cloud named P. The language of Guangdong in China is Cantonese. During the Chinese New Year of the Monkey, P played the role of monkey in the form of "Monkey sai lei" in Cantonese through slogans and illustrations (such as "Don't waste new"), meaning "very good". "New Year's Eve", "Spend New Year" and "Happy New Year." We call on people to join the pleasant "Simon Monkey" environmental protection during the New Year and enjoy an eco-friendly life.
- Dimensions & Packaging
- DIMENSION:85mmX1mmX165mm
- Tags
- Environmental, protection charity, Chinese New Year, Monkey, Blessing envelope, New Year's money
- Production Technology
- Green paper
- Design Challenge
- Turning a cloud cartoon into a monkey is a challenge, which involves finding the facial features and expressions of the monkey.
- Project Duration
- January 2016 guangzhou, China
- Operation Flow
- The New Year's Eve of the Monkey is a sealed design package, specially tailored for environmentalists, and shows a different environmental attitude from SHOW. Use advertising life to warn everyone to pay attention to environmental protection during the New Year, everyone responsible thinking and publicity. In terms of communication, Monkey Monkey Group distributes it free of charge to enterprises and individuals, and promotes it through Guangdong's famous environmental education platform "Guangdong Environmental Protection and Guangdong Fashion", calling on everyone to raise environmental awareness and understand the importance. Environmental protection.
- Research
- Starting from the development status of red envelopes, based on the design theory of red envelopes, with redesign as the main means, combined with Guangdong characteristics and festival customs, red envelopes were redesigned. From the perspective of color, material and pattern. In order to better reflect the charm and connotation of Lingnan culture, the traditional elements of Lingnan have been improved in form and their connotation has been sublimated. The combination of exploration and the design of red envelopes can present a variety of colors for everyone. Guide profits to the end.
- Inspiration
- New Year's Day is a sealed design packaging, which uses various elements of traditional China to carry out packaging in an innovative and modern way. Red envelopes are used to convey blessings and environmental protection views.