Gold Graphics, Illustration and Visual Communication Design · 2023
Beijing Happy Valley Illustration Series
by Wu Yao
- A' Design Award 2023 Gold Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2023
- CLIENT: Lichexg Technology
- Estimated Number of Design Views: 95,762
- Verification code CCDD3850A9 · Verify this award
About Beijing Happy Valley Illustration Series
The two illustrations attempt to combine multiple styles such as New Chinese style and Pop. The project has too many elements and designers hope to put these elements in a reasonable and harmonious way within the same visual system. The other design style is bolder with more vivid color contrast on top of ensuring the completeness of the picture bringing greater visual impact to people. Designers made many attempts to visualize and reshape the two classic mythological stories of Qi Tian Da Sheng and Nezha Naohai and integrate them together.
This remarkable illustration series, recognized with the Golden distinction in visual communication design, represents an extraordinary achievement in contemporary fantasy illustration that synthesizes diverse cultural architectural vocabularies into a unified vision of imaginative leisure spaces, drawing upon traditions ranging from classical landscape painting's atmospheric perspective to contemporary digital art's capacity for intricate detail and chromatic saturation, the work establishes itself within a lineage of panoramic spectacle that includes nineteenth-century moving panoramas and contemporary theme park concept art while transcending mere commercial visualization to achieve genuine artistic merit through its sophisticated compositional orchestration and masterful color relationships, the artist demonstrates exceptional technical facility in orchestrating complex spatial narratives across extensive horizontal formats, maintaining visual coherence despite the density of incident through careful chromatic temperature management where cool cerulean and teal passages in upper atmospheric zones gradually warm through coral and amber transitional bands before erupting into the incandescent oranges and magentas of the lower register's volcanic and mythological realms, the iconographic program suggests a journey narrative moving from celestial heights through terrestrial pleasures into chthonic depths, potentially evoking classical underworld descent mythology reframed for contemporary audiences as adventure rather than peril, architectural elements spanning pagoda forms, Mediterranean cascading villages, and industrial steampunk machinery create a cultural synthesis suggesting universal human desires for wonder and escape transcending specific geographic traditions, the meticulous rendering of every surface demonstrates a devotion to craft that invites prolonged examination, rewarding viewers who explore the peripheral zones with discoveries of secondary narratives and hidden details, one might contemplate how such imaginative environments reflect humanity's enduring need for spaces of enchantment and collective celebration.
Press Kit
- Unique Properties
- The two illustrations combine the new national style pop style and other styles and also visually subvert and reshape the traditional Qitian Great Sage and Nezha Naohai two classic fairy tales Because this project seems to me to have too many elements we hope to put these elements in the same visual system reasonably and harmoniously and we have made many attempts
- Tags
- Illustration design,Beijing ,Happy Valley ,Wuyao,harmonious
- Production Technology
- Three different pictures are presented in one picture and the three pictures are linked together The overall color of the picture is harmonious
- Design Challenge
- How to put the three pictures together harmoniously
- Project Duration
- The project will start in Beijing in August 2022 and be completed in Beijing in October 2022
- Operation Flow
- The newly designed scene of light and shadow dance beauty story integrates the world's top technical means and equipment Create an all-round and immersive audio-visual feast for the audience and experience the wonderful experience of fantasy magic and fantasy in Beijing Happy Valley
- Research
- First of all I would like to thank Licheng Technology for its kind invitation which gives our studio the opportunity to participate in such an imaginative project At first when I saw their stage show plan I was immediately moved by their invitation Since then we have spent nearly two months to complete and polish this visual solution
- Inspiration
- This is an imaginative project The fusion of different styles will bring visual impact to people The color contrast will be more distinct on the basis of ensuring the integrity of the picture so that all elements have their own characteristics and are displayed in a picture in harmony
Colors of Beijing Happy Valley Illustration Series
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