Bay Cosmetics Retail Store

Press Kit

Unique Properties

Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.

Dimensions & Packaging

The project space is 424 ㎡.

Tags

cosmetics retail space, bay, stripes, consuming experience

Production Technology

Desktop research and Market research were adopted to understand the requirement of target customers and competitors.

Design Challenge

While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.

Project Duration

The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen.

Operation Flow

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Research

Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers.

Inspiration

Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.

Image Credits

Image #1-image #5 Photographer ：Lerong Huang

Colors of Bay Cosmetics Retail Store