Silver Jewelry Design · 2019
Bauhaus Wrist Watch
by Walmir Luz
- A' Design Award 2019 Silver Winner in Jewelry Design
- Awarded April 15, 2019
- CLIENT: All Mies
- Estimated Number of Design Views: 30,653
- Verification code EE5CEA6116 · Verify this award
About Bauhaus Wrist Watch
Bauhaus is a wristwatch designed with a minimal and bold appearance. The 41 millimeter case is made of surgical grade 316L stainless steel with a physical vapor deposition coating, which resists corrosion and scratches. A Seiko VD72 quartz movement with a date function is used, and the crown sets the date, the hours and the minutes. The water resistance rate is 5ATM, or 50 meters. The 20 millimeter strap has a quick release system for a fast change of style. Clean lines and a simple framework guide the whole design.
Press Kit
- Unique Properties
- The watch was conceived with a rebellious goal in mind: to challenge the status quo of the fashion watch industry pricing model. It embraces the power of design with a thoughtful expression of urban minimalism while integrating a simple business model to create a successful consumer product that does not rely on premium price tags. The desire in changing the natural order of the world filters through every step of the process: design, materials, production and delivery.
- Dimensions & Packaging
- Case: 41mm case made of surgical grade 316L stainless steel coated through physical vapor deposition process.
Movement: Seiko VD72 quartz movement with date function.
Strap: 20mm with interchangeable quick release system.
Water Resistance: 5ATM/50M - Tags
- Minimalist Watch, Design Watch, Fashion Watch, Watches, Affordable Premium Watch, Watch Startup
- Production Technology
- Bauhaus is made of surgical grade 316L stainless steel coated through a physical vapor deposition process which makes the final piece extremely resistant to corrosion, scratches and dings; the 5ATM/50M water resistance rate allows it to be submerged in water without internal damage; and the innovative quick release system in every All Mies strap, enables an easy and quick change of style in a matter of seconds.
- Design Challenge
- In order to achieve a high-end design watch following industry quality standards with an affordable final price tag to our consumers, we had to strategically rethink design to delivery as a whole. The Bauhaus model dictates form as much as it lets form follows function. By simultaneously laying out concept and manufacturing processes, a powerful synergy is created, allowing ideas and product development to be symmetrically aligned to design and financial parameters.
- Project Duration
- June 2018 to November 2018. Los Angeles/CA, USA
- Operation Flow
- The watch can be set using the crown. One pull to the first step or click to set the date on the subdial. One pull to the second step or click to set the hour and minutes.
- Research
- The All Mies brand was established following the Miesian style. Every product and packaging are created to be simple and bold by embracing clean lines and a minimalist approach. All designs are generated through the understanding of its function. Tying the functionality of a piece to the establishment of its design enables the whole concept to achieve a holistic approach.
- Inspiration
- Bauhaus was envisioned to be elemental and yet, bold; an effortless blend of elegance with simplicity. While extracting elements from the Miesian style such as clean lines and a minimal framework, the timepiece expands on the concept by defying symmetry and conformity with subtle elements. The little breaks in consistency creates a final model that exudes versatility and boldness. It is a respectful understanding of the past while fiercely defining the future.
- Image Credits
- Image #1: All Mies LLC
Image #2: All Mies LLC
Image #3: All Mies LLC
Image #4: All Mies LLC
Image #5: All Mies LLC - Patents
- All Mies LLC © 2019 | All Rights Reserved
Colors of Bauhaus Wrist Watch
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Design Interview about Bauhaus Wrist Watch
We wanted to create a simple but yet bold design. Something that could be elegant and casual. While extracting elements from the Miesian style such as clean lines and a minimal framework, the timepiece expands on the concept by defying symmetry and conformity with subtle elements. The little breaks in consistency creates a final model that exudes versatility and boldness.
Our primary goal was to prove that great design shouldn't be associated with high end costs. Good design is not a luxury; it is a standard. We challenged the status quo of the retail industry to achieve great design and a high quality consumer product without premium price tags.
Our plan is to continue offering consumer products that can reach the masses at an affordable price.
We started the design concept back in July/2018 and it took us about 5 months between research, testing and prototyping before a final design concept was put to mass production.
We live in a current global scenario in which the lack of transparency and trust has become the key issue in retail. This lack of confidence in the market is grounded on the perception that retailers are always astronomically marking up products based purely on logos. Sadly, this is true for most companies, so we saw an opportunity to create a brand that is built on trust and a fair pricing. We have develop a business model that is capable of delivering great designs and quality products at a much more accessible cost.
Our designs are being used and produced by our own company.
With the advancement of technology, we have seen new products come out and others become obsolete. Analog watches have been around for generations and yet they are still priced at exorbitant prices as more advanced ones. We went on to try to understand the reason behind those prices and our findings motivated us to shine a spotlight on the problem and search for a new way to disrupt the industry.
Our design is clean, young and bold and it is intended to fit the millennial crowd that is interested in true value products instead pure status.
Our concept differentiates from our peers when we look at the balance between design, quality and cost. We are not reinventing the wheel with minimalist watches, but we did introduce it to the masses for at least half of the cost without compromises in design and quality.
Our brand was named after one of the greatest modern architects, Mies Van Der Rohe, so we decided to name our first timepiece on one of the birthplaces of modern architecture, the Bauhaus school.
In order to achieve a high-end design watch following industry quality standards with an affordable final price tag to our consumers, we had to strategically rethink design to delivery as a whole. The Bauhaus model dictates form as much as it lets form follows function. By simultaneously laying out concept and manufacturing processes, a powerful synergy is created, allowing ideas and product development to be symmetrically aligned to design and financial parameters.