Iron Graphics, Illustration and Visual Communication Design · 2021

Avgoulakia Sales Kit

by Antonia Skaraki

A' Design Award 2021 Iron Winner in Graphics, Illustration and Visual Communication Design
Awarded April 15, 2021
CLIENT: Zouras Farm
Estimated Number of Design Views: 14,843
Verification code CCE6DC2195 · Verify this award

Visit Site View at A' Design Award

Get a Badge

About Avgoulakia Sales Kit

Which came first: the chicken or the egg? That's the first question that usually has to be answered, but in this case there was another question too. When you want to taste a classic product in an unexpected and different way, what do you need? Well, first of all, an unexpected presentation that can stand out. That is what had to be created for the Avgoulakia brand, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.

Press Kit

Unique Properties: When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
Dimensions & Packaging: kit: paper, 479 x 1157 (mm)
Tags: Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
Production Technology: Paper. Environmentally friendly.
Design Challenge: Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
Project Duration: The project began in 2018 and finished in 2019 in Athens, Greece.
Operation Flow: Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
Research: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Inspiration: Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
Image Credits: A.S. Advertising, 2019