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Amblem Home Furnishing Exhibition Hall by Wei Zhou
Amblem Home Furnishing Exhibition Hall by Wei Zhou
Amblem Home Furnishing Exhibition Hall by Wei Zhou
Amblem Home Furnishing Exhibition Hall by Wei Zhou
Amblem Home Furnishing Exhibition Hall by Wei Zhou

BW Architect

Silver Interior Space and Exhibition Design · 2023

Amblem Home Furnishing Exhibition Hall

by Wei Zhou

  • A' Design Award 2023 Silver Winner in Interior Space and Exhibition Design
  • Awarded April 15, 2023
  • CLIENT: BW Architect
  • Estimated Number of Design Views: 14,362
  • Verification code 25BB8B340D · Verify this award
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About Amblem Home Furnishing Exhibition Hall

Amblem Home Furnishing is an exhibition and office interior created inside a former factory building in Hangzhou. The original hall is 60 meters long and 24 meters wide. Office rooms that need daylight are placed along the outer walls. The open center is used as a flexible public area and is lit by an elliptical skylight. The layout combines lines taken from constructivist painting with elements of traditional Chinese gardens. Interwoven stairs and hollow openings form an inner garden with changing views along two verandas.

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Unique Properties
Incorporating constructivism into space, the collision between rationality and irrationality creates a rich and confusing spatial effect. Interesting geometric gardens make the space rigorous, symmetrical, focus perspective, and rationalistic sense of ritual and worship. Volume stairs with rich space and functions: interweaving and running through each other in the space, and opening in the space. All kinds of hollows produce all kinds of wonderful spatial effects.
Dimensions & Packaging
The original factory building is 60 meters long and 24 meters wide, with 8 columns horizontally, 7.5 meters between columns, 4 columns vertically, and 6 meters between columns.
Tags
office, Exhibition Hall, industrial park, Interior
Production Technology
In a 60-meter-deep factory building, in order to meet various office functions and create an internally rich space, the designer's strategy is to combine all office spaces that need lighting, discharge along the wall. The spare space in the middle is designed as a flexible public activity place. The problem of poor lighting in the middle is solved by opening a elliptical sky window.
Design Challenge
The main challenge of this project is to create an interesting space experience in the monotonous surrounding environment. As offices and exhibition halls, we need to pay great attention to people's feelings in them. The blocks of this work are interrelated and interwoven, and how to give people a space with rich space but clear moving lines is also one of the challenges.
Project Duration
project was finished May, 2021, through two years, located at the economic development zone of Linping District, Hangzhou.
Operation Flow
The project is located in the economic development zone of Linping District, Hangzhou. It is a marketing building with office and reception functions. Like most industrial parks, the monotonous factory buildings around the project are densely packed, and the landscape is quite poor. So the designer and the owner immediately decided to seek the landscape inward and create an "inner garden". As reflected in the Taoist thought of "small hidden in the wild, big hidden in the city", you may not have to go to a quiet place in the wild to find the leisure interest and beauty. It is in the busy downtown area, just like the noisy factory area where the project is located, that you can find your own way. For example, the traditional private garden is just in four white walls, however, it is including rich interior space.
Research
This project is mainly influenced by Chinese Taoist thoughts and Russian constructivist masters. I have some shallow opinions on Taoist thoughts, hoping to be integrated with my design. My assistant designer suggested that rational lines should be incorporated to give more changes. I thought it was very good, so I adopted it. After work, we all look for many good works and get inspiration from them. I quickly browse a lot of articles in my free time on weekdays, and when I see the excellent ones, I will collect them first, and wait until the rest day to browse them carefully.
Inspiration
The designer extracted a line from a constructivist painting and put it into the project plane. This painting is by Russian structuralist EL.Lissitzky, named "Proun". The "rational" constructivist painting, with a seemingly "irrational" style, has been inserted. Some are in the composition. The designer also integrated the elements of ancient Chinese gardens. Visitors can swim along the veranda on both sides, but see completely different and changing spatial effects.
Image Credits
Image #1: Photographer Jianing Zhang-Hanmo Visual Studio, Amblem Home Furnishing Exhibition Hall, 2021
Optional Image #1: Photographer Jianing Zhang-Hanmo Visual Studio, Amblem Home Furnishing Exhibition Hall, 2021
Optional Image #2: Photographer Jianing Zhang-Hanmo Visual Studio, Amblem Home Furnishing Exhibition Hall, 2021
Optional Image #3: Photographer Jianing Zhang-Hanmo Visual Studio, Amblem Home Furnishing Exhibition Hall, 2021
Optional Image #4: Photographer Jianing Zhang-Hanmo Visual Studio, Amblem Home Furnishing Exhibition Hall, 2021

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We transform commercial spaces through innovative design that blends constructivism with traditional elements. Our expertise creates dynamic interiors that inspire and function beautifully, turning monotonous environments into rich spatial experiences.

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