Silver Graphics, Illustration and Visual Communication Design · 2020
All In One Experience Consumption Infographic With Animated Gif
by YuJin Jung
- A' Design Award 2020 Silver Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2020
- CLIENT: BC Card
- Estimated Number of Design Views: 69,753
- Verification code A5624CDFE9 · Verify this award
About All In One Experience Consumption Infographic With Animated Gif
The "All In One Experience Consumption" project is a Big Data Infographic showing information such as the purpose, type, and consumption of visitors to complex shopping malls. The main contents are composed of three representative Insights derived from the analysis of the Big Data, and they are arranged from top to bottom according to the order of importance. The graphics are done using isometric techniques and are grouped into using the representative color of each subject.
Press Kit
- Unique Properties
- The "All In One Experience Consumption" project is a Big Data Infographic showing information such as the purpose, type, and consumption weight of visitors to complex shopping malls.
The main contents are composed of three representative Insights derived from the analysis of the Big Data, and they are arranged from top to bottom according to the order of importance. The graphics are done using isometric techniques and are grouped into using the representative color of each subject. It is designed to stimulate interest through the looks of people like toys and increase confidence by placing bar charts together. - Dimensions & Packaging
- width 850px, Format: GIF animation.
- Tags
- Infographic, GIF, Consumer Trend, Graphic, Illustration, Series, Card
- Production Technology
- I extracted keywords of consumption trends through social data analysis and set them as themes of each section.
- Design Challenge
- The challenge was to analyze the consumption trend and derive insight from what perspective. Based on the insights derived, each insight was developed with a design style that fits well.
Also, Some Challenges I faced how to convey visualizations so that people can be interested and easily understood. Gif also needed to be careful not to damage the content of the infographic. - Project Duration
- The project started in March 2017 and finished in March 2017 in the Republic of Korea.
- Operation Flow
- Through infographics using graphic design elements and moving images in Gif format, I maximized the effect of generating interest and information transmission by analyzing algorithms that can identify consumers' consumption trends by analyzing social media data. The gif form infographic on one page is easy to share, spread, and more specific to the delivery of the situation.
- Research
- By organizing and analyzing big data on consumption by age, region, commercial district, and channel, I have captured keywords for consumption trends and found Insight by connecting related data in various ways.
- Inspiration
- In Korea, the number of Indoor experience groups who prefer to act in the indoor space rather than the outdoor activities is increasing, so consumption in the complex shopping mall where various experiences can be done in one place is also increasing. I focused on these changes, naming keywords as All-In-One, and conceptualizing the complex shopping mall play space where we can eat, enjoy, decorate and play together in a space.
Colors of All In One Experience Consumption Infographic With Animated Gif
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G0E3 ShopDesign Interview about All In One Experience Consumption Infographic With Animated Gif
I was inspired by this design by looking at extracting and combining data from different perspectives based on big data. I developed a design style that suits each topic by considering the characteristics of each topic for each infographic product. For each product, I derived an idea from elements related to the topic, developed an overall concept, and developed a story.
I made use of GIF animation. In other words, I made it possible to communicate the content more effectively by giving the infographic a movement.
I made use of GIF animation. In other words, I made it possible to communicate the content more effectively by giving the infographic a movement.
Most consumption is usually done through credit cards and is recorded. By analyzing various traces and desires of consumers in the process of analyzing, extracting, and combining vast amounts of consumption data, I focused on conveying easily and interestingly what consumers exist, what types of consumption exist.
After this award-winning design, I would like to experience a variety of different projects that combine data, design, and technology.
I spent about 2 weeks analyzing the data, deriving insights, and establishing the design concept. It took a few weeks to come up with a concept, set a direction, and get the job done.
I was commissioned this design work from BC card, a credit card company in Korea.
This design is currently being used by the BC card company in Korea.
I believed that a one-page gif-like infographic could maximize people’s interest and the effectiveness of information delivery. I thought this design would facilitate the spread of credit card use and demonstrate the specifics of the situation.
While I was working on this design, I went to various places to experience it myself. I was able to get motivation from people I met in my daily life.
The target customers of this design are those who use credit cards and those who are interested in what kind of consumption other people use.
When I created this design, this was the first example of designing a moving infographic in the Korean credit card industry. This design conveyed complex and difficult data visually to people, making it easy and fun to understand. It is designed to be delicate and I think graphic elements such as toys differentiated them from other similar designs.
I named the design based on insights into the data of consumers consuming by using credit cards. ‘All in One’ means that all services can be provided in one place.
For this design, I used a pencil, notebook, sketchbook, Excel, Tableau, Adobe Illustrator and After Effects tools.
I think the most unique thing about this design is that it provides interesting by implementing a complex and vast amount of information through animations that are easier for customers to understand.
I had been helped by big data analysts and employees working at the BC card company in Korea for this design.
I was able to efficiently analyze large amounts of data and find patterns through statistical techniques of big data. In addition, the required data could be quickly derived through statistical techniques. I’ve made this design easier for those who see it, and I was able to visualize it using isometric techniques so that I could see the space in three dimensions at once. With the help of these techniques, I think I have succeeded in creating a moving infographic to draw more interest from clients and customers.
Since this design was a project based on big data analysis, study, and research for data analysis and interpretation were essential. I went through the process of understanding what data can mean and researching social and cultural phenomena. Eventually, I collected and analyzed consumption big data by age, region, business district, and business channel, and captured the keyword trend of representative consumption, and found insight by connecting related data in three dimensions.
While realization of the concept, the problem I faced was to analyze the consumption trend and derive insight from what perspective. Based on the insights I derived, I developed this design style that goes well with each series topic. How to deliver visualizations to make people interested and easy to understand was a series of my worries for each infographic product. Also, I needed to be careful that gif-like animation doesn’t damage the contents of the infographic.
I wanted to check my design work through this international design competition. In preparing for this competition, I thought it was important for me to learn and grow a lot. In fact, I am happy to learn a lot from this competition experience.
I have learned how to get the overall design direction based on big data – how to organize and analyze consumption big data, and connect related data in three dimensions to find insight. As it was designed as a series and passed through each series, I think my ability to analyze and solve data was developed more and more efficiently.