Silver Graphics, Illustration and Visual Communication Design · 2022
Across Poster
- A' Design Award 2022 Silver Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2022
- CLIENT: Zhejiang Sci-Tech University
- Estimated Number of Design Views: 37,442
- Verification code 7B55EE108D · Verify this award
About Across Poster
Across is a poster created for a digital art festival dedicated to the rock art of the Helan Mountains in China. The poster is printed on lenticular material. One image shows the original Helan Mountain motif and the other shows a modern digital version of the same motif. As the viewing angle changes, the ancient motif fades and the digital motif appears. The traditional image was painted with a mixture of ink, tea, gelatine and gold powder, applied by splashing to create a texture similar to rock. Across aims to preserve and share an endangered ancient culture.
Press Kit
- Unique Properties
- The poster uses lenticular material. On one side is a modern digital Helan Mountain motif and on the other side is the original Helan Mountain motif. The lenticular material makes the original Helan Mountain image disappear and become the new digital Helan Mountain as the viewpoint moves, thus expressing the theme of leapfrogging and symbolising the revival of an ancient civilisation.
- Dimensions & Packaging
- Poster: 1855mm*30mm*465mm
- Tags
- Chinese tradition, internationalism, rock art, cultural relics
- Production Technology
- 1.Raster material. This kind of material is characterized by different pictures that can be seen from different angles and produce alternating effects. It is used to express the theme of across and symbolize the renewal and iteration of an ancient civilization.
2.Comprehensive material painting. I use a mixture of ink, tea, gelatine and gold powder to make pigments and then use a syringe to perform the Chinese painting technique of ink splashing. The pigment is sprayed on the ground and covered with rice paper. The next day, a special texture similar to rock will be obtained to show the traditional Holan Mountain rock painting. - Design Challenge
- The biggest challenge was the clever use of materials and graphics to convey the concept of the theme.
- Project Duration
- The project starts in Hangzhou in March 2021, will be completed in Hangzhou in April 2021 and will be presented in Helan Mountain, Ningxia in May 2021
- Operation Flow
- Different motifs can be seen with different viewing angles of the poster. The traditional Holan Mountain motif and the modern Holan Mountain motif keep disappearing and reappearing as the perspective changes. This expresses the concept of an ancient civilisation disappearing and transforming into a new form, and the new form inheriting the ancient civilisation.
- Research
- Type of research: modernisation of ancient civilisations
Research Objective: To modernise and digitally conserve the ancient rock paintings of the Holan Mountains
Methodology: To investigate the history and types of rock paintings in the endangered Holan Mountains. A modern redesign based on the original motifs so that they can continue to be disseminated and used in contemporary times.
Results: The design was presented and a digital art festival was carried out in Holan Mountains, which succeeded in making more people aware of the culture and many bought souvenirs of the design. - Inspiration
- Holan mountain rock painting is a precious ancient civilization heritage of China. Nowadays, due to environmental reasons, it is gradually disappearing, but many people still don't know its existence. Therefore, I have planned a digital art festival of Holan Mountain with the theme of across. The main visual performance of this festival is to redesign the rock paintings digitally as a kind of digital protection, so that they can be spread and applied in the contemporary era and play the contemporary value of ancient culture.
Colors of Across Poster
Get Across Poster
Cultural Heritage Visual Design Services
We specialize in transforming ancient cultural treasures into contemporary visual narratives. Our award-winning studio bridges traditional Chinese heritage with modern design, creating compelling graphics, illustrations, and visual communications that resonate globally.
G0E2 Shop