Suzhou SoFeng Culture Media Co.,Ltd. tomonidan The Meaninghall Tea Choy qadoqlamasi

Suzhou SoFeng Culture Media Co.,Ltd. tomonidan yaratilgan The Meaninghall Tea Choy qadoqlamasi — Qadoqlash Dizayni tanlov toifasida nufuzli 2020 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2020

The Meaninghall Tea Choy qadoqlamasi

muallif: Suzhou SoFeng Culture Media Co.,Ltd.

Mijoz: Meaninghall

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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Dizayn

The Meaninghall Tea Choy qadoqlamasi haqida

Meaninghall Tea — bu Biluochun ko'k choyi uchun yaratilgan qadoqlama dizayni. Biluochun — Xitoyning Suchjou shahridagi Tay ko'li yonida joylashgan Lusyan kichik shaharchasida yetishtiriladigan ko'k choy. Qadoqlama shahar markazidagi qadimiy devorlarni eslatuvchi olachipor teksturaga ega maxsus badiiy qog'ozdan tayyorlangan. Oddiy chiziqli grafikalar tog', ko'l va zal ramzlarini yagona manzarali tasvirga birlashtiradi. Choyning tabiiy xususiyatini ifodalash uchun issiq bosma usuli qo'llanilgan. Murakkab illyustratsiyalardan qochilgan, shu tariqa mahalliy madaniyat tinch va zamonaviy tarzda taqdim etilgan.

Tan olinish

A' Design Award Kumush Mukofoti haqida

The Meaninghall Tea Choy qadoqlamasi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. The Meaninghall Tea Choy qadoqlamasi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. The Meaninghall Tea Choy qadoqlamasi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.
As a mackating goals，we use graphic design mix with contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers.
O'lchamlar va qadoqlash: Big Box Width 290mm x Depth 85mm x Height 180mm
Small Box Width 70mm x Depth 70mmx Height 105mm
Bronzing Process
Teglar: Package, Tea, China, Suzhou, Biluochun
Ishlab chiqarish texnologiyasi: We use special art paper with hot stamping technology to express the characteristics of Biluochun tea. The natural texture of the paper reflects the natural flavor of Biluochun tea.
Dizayn muammosi: Throughout the design process of the package, we have been pursuing a natural design, pursuing packaging that best reflects the characteristics of Biluochun tea. Gorgeous illustrations were not used in the entire design, instead simple lines were used to outline the geographical location and tea-producing environment of the Meaninghall brand.
Tadqiqot: Throughout the packaging design, we have always emphasized that nature is the essence of the product. Don't use too many design techniques or gorgeous illustration methods, only use the simplest design language to show the attributes of the product.
Ilhom: The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.
The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters.
Loyiha muddati: The project started in April 2019 in Suzhou, China and finished in December 2019.
Ish jarayoni: This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of Biluochun tea: nature and fragrance.
Patentlar: Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd.
Jamoa a'zolari: Sha Feng, Creative Director
Lu Jiayi, Art Director
Xu Kai, Designer
Rasm mualliflari: Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019